How To Get Past Yelp’s Review Filter

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For the most part, Yelp has always received a lot of criticism from customers and small business owners alike about their review process because of their review filter. Some people claim that Yelp only filters out “positive reviews,” leaving business owners with primarily negative reviews if they don’t pay the monthly fee. Whether you’re a customer or a business owner, … Read More

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Mix it up – Contests for Small Businesses To Engage Fans

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I was browsing my Facebook Feed, and between the marriage proposals, graduation pictures and random article links, a sponsored contest post from my local spa caught my eye. The contest offered a free massage to anyone who could come up with the most unique caption to one of their photos. Some of the comments were funny, some were comically literal, … Read More

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Pros and Cons of Groupon: Is It Right for Your Business?

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In November of 2013, Groupon rolled out a new platform in an effort to become the place for local search. The Groupon Marketplace moved away from daily deals via email and instead, now allows customers to visit one website and search for deals in their area. This is a shift away from the one time daily deals that were most … Read More

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How to Build Your Brand Online and Win New Customers

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It’s one thing to start a business. It’s another to grow a solid foundation of loyal customers who are passionate about your business. It seems like a simple idea- if your business makes your customers happy, they will come back again and again. If your business really makes your customers happy, they will come back with their friends and family … Read More

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Timing on Social Media: Cheating The Clock to Engage Customers

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In social media marketing, there is a lot of talk about the proper or perfect way of timing your posts. Some say that mornings are better, because people are on the way to work, while others say that nights are clearly better because people are home from work. There have been countless studies analyzing posts and user engagement, but many … Read More

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The Perfect Tweet to Spark Your Marketing Power

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According to social media marketing professionals, this is the “perfect tweet.”  [ARTICLE TITLE] – http://url.com #hashtag by @TwitterHandle Other formulas for “successful tweets” consist of having a link, an image, and two hashtags. While many claim that there is a recipe to having profitable tweets, the success actually has to do with more than just the individual compounds of a … Read More

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How to Get 32% Less Engagement with Hashtags on Twitter

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We’ve all heard of hashtags. They were introduced to Twitter in 2007 by Chris Messina, as a tool for companies to better market and group their topics. Since 2007, they’ve seemed to dominate on Twitter, Facebook, and even Instagram. However, it’s important to know how to use them to maximize your results within the community you’re marketing to. Hashtags are … Read More

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