2 Types of Emails That Nurture Local Business Customer Relationships

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Email marketing is the most powerful tool in your local business marketing arsenal. This type of marketing allows you to generate extremely relevant leads and refine your message to target the needs of your audience, which results in a much larger ROI than with any other type of marketing. There are lots of ways to leverage email marketing to promote … Read More

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6 Terrible Social Media Tips Small Businesses Should Ignore

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Social media is now a crucial aspect of business marketing. There are thousands of websites offering advice on how to approach it. Unfortunately, some of this advice does more harm than good. As a small business, you might not have the time or money to devote to some of the recommended approaches. In addition, some social marketing tips found on … Read More

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3 Things Local Businesses Should Post on Facebook

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Facebook is a more powerful marketing channel than many local business owners realize. Although it has built a reputation for over-dramatic and self-involved posting, millions of people use it every day. Many people use Facebook to keep in touch with friends and family; others also use it to meet new people from around the world. Either way, if you can … Read More

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How to Collect Emails From Facebook to Grow Your Small Business

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Two of your most powerful marketing tools are your Facebook page and your email marketing list. Both of these tools allow you to make personal connections with your prospective customers and encourage them to do business with you. In order to really succeed, you’ll need to get every email address you can–email marketing has a return on investment of 4300%, so … Read More

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How Your Own Fans Can Become Your Content Marketers

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Local business owners often concentrate on gaining fans and followers on social media so that they can convert some of these leads into paying customers. But there’s an additional reason to recruit fans to your social media pages. If you approach your social media marketing appropriately, many of these fans can become marketers who help share your content and get more … Read More

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How Local Businesses Can Master Their Websites [Infographic]

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Your customers are incredibly visual. The hard truth is that as they leaf and scroll through your website, they may be more concerned about its design and aesthetic than some of the actual content. Content is the bread and butter, but how your customers make sense of and perceive your website’s appearance is what allows them to fully digest it and make … Read More

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4 Ways For Local Businesses to Optimize Landing Page Conversions

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Landing pages are an important part of online marketing campaigns. Whenever you are advertising a particular product or special offer, you’ll need to direct prospects towards a landing page for that item. Ideally, your landing pages will help convert prospects into paying customers. You should have a different page for each campaign you run rather than sending customers to a … Read More

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How to Use the Psychology of Color in Your Local Business Marketing

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Colors may be more important to your online marketing campaign than you think. Online customers are very visual and almost universally make purchasing decisions based on how visually pleasing product packages are; 93 percent of customers consider visual appeal to be the most important factor when deciding what to buy. In addition, psychological research shows that particular colors inspire certain … Read More

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How to Post on Twitter (With Images)

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Twitter is an excellent platform for local businesses to utilize in their online marketing campaigns. The nature of the newsfeed is rapid and ever changing, which makes it a great vehicle for posting updates or information that is time-sensitive. But before we can get to any of the crazy tricks you can do on Twitter, we need to outline the … Read More

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Why Digital Coupons are Valuable for Small Businesses

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Many small businesses don’t have either the time or money to invest in a large-scale marketing campaign. Fortunately, you don’t need to in order to convert more of your engaged prospects into paying customers. One of the marketing tools that is easiest to implement and has the most success is the use of digital coupons. Digital coupons are effective because … Read More

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