Marketing is important to building your brand, but many small businesses waste time and money trying to do it all themselves. No business has the time to run a full-scale marketing campaign and run the business. In many cases, business owners can and should look to outsource certain needs to more specialized marketing experts who will save you time and … Read More
SEO is an important part of your online search marketing campaign, but it isn’t the only option, and it shouldn’t be your only focus. There are lots of other ways to get to the top of Google search results; you need to make sure you’re taking advantage of some of them if you want to succeed.
When working with our customers, we hear a lot of ideas about marketing that simply aren’t true. Here are some of the most common myths we’ve heard and what you can do instead in order to increase your sales.
Our experience with hundreds of clients has taught us about the importance of getting repeat business from customers. We have discussed why it’s so important to get customers to buy from you frequently. But how can you get new customers to come back time and time again?
Once you create your email marketing list, you need to build your subscriber base. Most businesses do this by creating an opt-in campaign to encourage prospects to sign up for the email list. Some companies, however, offer another option — purchasing email addresses that you can add to your list without contacting the email address owners. You may be tempted … Read More
It has been rumored that Yelp has kept fake reviews on it’s website as a way to extract more money from it’s clients. Many businesses have claimed that once they started paying for Yelp advertising, the fake reviews came down or were filtered out.
Email can be a powerful tool if you want to grab readers’ attention and turn them into paying customers. We’ve found, though, that emailing too much can turn readers off instead of exciting them about your business. If you’ve been guilty of sending too many emails in the past, don’t panic. We’ve found some strategies that really work to get people … Read More
You may have heard that email marketing is the most effective type of marketing available today. It’s true that if you have a solid email marketing campaign, your return on your investment can be up to 4,300%. However, there’s such a thing as sending too many emails to customers and it could cause a lot of problems for you down … Read More
Many of us in the “startup world” lump small-to-medium sized businesses and local businesses into a singular market, ready to be automated and conquered. In reality, SMBs and local businesses make up a promising but highly diverse market of customers — not archaic competitors — that most startups haven’t even begun to tap into…
Good marketing habits can help local businesses expand, grow their customer bases, and become even bigger businesses. We’ve worked with hundreds of local businesses that have seen their sales numbers go through the roof when they follow our advice. These business owners are smart, savvy, and understand that marketing is necessary to engage old customers and find new ones. Establishing … Read More
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