Email is one of the best methods for getting in touch with your customers again – in fact over 70% of consumers preferred to hear from brands via email. Email marketing still offers small and local business a cost-effective way to create sustainable, high-value relationships with consumers. In order to build an effective email marketing program, you have to start … Read More
There are many pros and cons to running daily deals for your business. On the one hand, you’re guaranteed lots of visibility to new customers in your area. On the other hand, daily deals can be expensive and these customers can come in once only to never been seen again. The big question then is, once they’ve stopped in to redeem … Read More
Whether you’re ready or not, the holiday season is just around the corner. Besides extra staff on site, what are the best ways to make the most of the record-high number of shoppers? Sending the right message at the right time is one of the best ways to capitalize on national trends like holiday shopping. Here are three of the … Read More
For a few years in college, I had a weekend job at a small gift shop in downtown Ann Arbor. Between the Michigan football games and our prime location on Main Street, we always had plenty of foot traffic. But nothing could compare to the huge volume of customers we saw around the holidays, beginning with Small Business Saturday.
Sending emails to your customers can sometimes feel like shouting out into a big, black abyss. When no one comes in excited about the discount you just emailed out it begs the question, “Are people even opening my emails?” A good first step to understand and resolve this problem is by checking something called your email open rate. This is … Read More
You’re savvy and skilled when it comes to skin care and everything beauty industry related. But when it comes to coding a website, understanding Search Engine Optimization and perfecting your social media strategy, you may not necessarily be an expert. That’s where LocBox aims to help. An online marketing platform designed to offload the headaches of web branding, LocBox combines … Read More