From Window Shopper to Loyal Customer: Understanding the Fundamentals of Lead Nurturing

by

Today’s online customers live in a world of endless possibilities. They spend the majority of their time finding a business they want to purchase from and less time actually making the purchase. Because of that, small businesses need to create the right online environment for all types of shoppers, whether someone is just browsing or is ready to buy right … Read More

Read More

What Is Retargeting and How Will It Help Me Acquire New Customers?

by

Photo courtesy of: Erika via Flickr There are a lot of really complex marketing concepts out there. From SEO to conversion optimization to retention marketing. One of the trickiest concepts is a topic called retargeting. Retargeting goes hand-in-hand with paid advertising such as Google AdWords and Facebook Advertising. Retargeting is often overlooked because it seems like a lot of hand waving and … Read More

Read More

5 Exciting Valentine’s Day Email Marketing Campaigns

by

National holidays are always a great way to start a conversation with your customers – and Valentine’s Day is no exception. Sending email offers and specials around the holiday is a great way for small businesses looking to engaging existing customers and drive revenue. We’ve worked with hundreds of clients to create, optimize and deliver their Valentine’s Day email marketing … Read More

Read More

3 Marketing Tips Small Businesses Can Learn from Super Bowl Ads

by

The Super Bowl is one of the most anticipated sporting competitions of the year. But there’s always another competition: who has the best commercials. In 2015, national brands reported spending an average of $4.5 million dollars for a 30-second ad spot. And understandably so – well over 100 million people tune into watch the Super Bowl every year. Marketers spend … Read More

Read More