In one year and out the other.
Amid the traditional celebratory toasts of bubbly and customary chorus of Auld Lang Syne lies resolutions audibly or privately expressed in eager anticipation of a brand new year. But before you can start 2017 off with a bang, take the necessary time to acknowledge all that you accomplished and experienced in 2016 with an eye toward continued success — and improvement to meet your goals. With that said, let’s clear the smoke from the fireworks and share a little clarity on four resolutions that could pay dividends for your small business in 2017.
A Devotion to Better Promotion
Whether you’re committed to pushing your social media presence to the next power or plan on taking a stand to playing a bigger part in your community, finding the way to get the word out about your services, staff, sales and overall brand serves as a solid foundation to start the year. At FetchRev, we make it easy with engagement increasing campaigns in the form of informative, timely newsletters as well as automated and targeted emails to gobble up the likes and grow your reach on Facebook.
Take the Time to Tighten Up
The holiday rush may have wreaked havoc on your ability to efficiently manage all things marketing, but the new year represents another opportunity to reset the clock and refresh. Clear your calendar for a catch-up session and utilize the time to return missed calls or respond to unanswered emails. Review your marketing strategy and make sure momentum is continuing to move in the right direction. Reevaluate what didn’t work in 2016 and resolve to rectify over the short and long run.
Keep on Top of Industry Trends
Stay close to the ground and keep your ear to the grindstone on your ever evolving industry. Expand your daily reading quota and build up your blogroll, attend a tradeshow and get to know the competition–or set-up a booth at a community event and rub shoulders with current and potential clients. Keep an open mind and take your technical knowledge to the next step to stand tall as the leader your business deserves.
Set Sights on an Optimized Website
Think of your website as a digital storefront, a familiar rendezvous for regular visitors and an easy-to-find destination for all those in search of your services. As such, consider working with your friendly neighborhood FetchRev strategist to spotlight a purchasable offer such as a Valentine’s Day special front and center to maximize purchasing potential via a plugin. Ensure that there are proper calls-to-action placed conveniently across your site and communicate with your webmaster to properly showcase new services and link to social media channels.