The Price is Right: 3 Guidelines for Discounting Your Next Campaign

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Let’s make a deal. Everyone loves a bargain. We scavenge the clearance racks at our favorite retailers, count the seconds down until a sample sale starts, and scour thousands of deal sites searching for the seller with the lowest price. It’s common knowledge that consumers are more likely to spend money when they’re also saving money, so how can you create … Read More

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3 Common Campaign Mistakes (and How to Avoid Them)

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Make no mistake about it. We’re only human. We’re destined to fail, to fall, to figure it out after we gone back to the drawing board and broken it all down only to begin again. We learn through our mistakes, we own them, understand them and leave them in the the past as references to where it went wrong before … Read More

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Why You Need a Marketing Calendar

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Make the days count. February is in full swing – but, are you keeping up with your New Year’s Resolutions? If you’re like most of us, you started with good intentions but have gradually become overwhelmed and ended up off track. Marketing is important, we all know this. However, in the day-to-day operations of a small business it can easily get … Read More

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A Heart to Heart on Valentine’s Day Campaigns

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So much better when we’re together. Love is in the air—and finding the perfect gift to show how much they care is square on the minds of your customers. In 2016, the average American spent $146.84 on Valentine’s Day, from dozen-rose bouquets and singing teddy bears to tandem treats like couples’ massages (and even paintball games) star-crossed sweethearts just couldn’t … Read More

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Finding Success through Segmented Email Lists

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The great divide. With a little bit of ingenuity and a whole lot of collected data, segmenting your email list can lead to increased open rates, amplified engagement, and roaring revenue possibilities before your very eyes. Quite simply, effective list segmentation is kind of big deal. According to DMA,  77% of email marketing ROI came directly from segmented, targeted, and … Read More

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Creating a Birthday Campaign that Takes the Cake

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We’re going to market like it’s your birthday. Unique in universal appeal, a birthday is celebration that connects us all on our special day and provides a gentle reminder to reach out to those that matter most in a hopefully non-belated fashion. Birthdays are the one piece of demographic information that everyone on your email list has in common—because after … Read More

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3 Ways to Drive Customer Referrals to Your Small Business

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You’ve got a friend in me. From narrowing down the choice of which movie to see on a rain-soaked Saturday to acquiring assistance on cherry-picking the perfect appetizer before a big meal, we tend to resort to the recommendations of friends whenever we need a helping hand. When it comes to maximizing the potential of your campaign’s success, referral marketing can play a … Read More

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4 New Year’s Resolutions for Small Business Owners

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In one year and out the other. Amid the traditional celebratory toasts of bubbly and customary chorus of Auld Lang Syne lies resolutions audibly or privately expressed in eager anticipation of a brand new year. But before you can start 2017 off with a bang, take the necessary time to acknowledge all that you accomplished and experienced in 2016 with an eye toward … Read More

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5 Ways to Reach Your Clients During the Holiday Shopping Season

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Tis’ the Season It’s the most wonderful time of the year. A seasonal sleigh ride of cookie baking, snowman building, and enough email marketing opportunites to make Santa smile. In fact, 20% of online sales among eCommerce retailers came directly from strategically sent email campaigns during the 2015 holiday season. Whether your gift-giving goal is to drive sales, get people … Read More

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