The Power and Potential of a Strong Online Presence

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Strength in Numbers  No matter the industry, a healthy online presence serves as the sturdy foundation beneath the home of any well-structured marketing strategy. As a reminder, note that 64% off all in-store sales are influenced by what your customers discover online, so even if a majority of your clientele prefer to do their actual business offline, there’s still value to be unearthed in … Read More

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Writing Subject Lines that Click

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  On the Subject of Subject Lines   Step, for a moment, into a typical morning in the life of a single recipient on your email list. She wakes up, instantly powers on her smartphone, and begins scrolling through a river of information. Breaking news, photos from her best friend’s birthday party, sample sales at her favorite stores—each holding her … Read More

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Why Online Reviews Should Matter to Your Business

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Making sense of the good, the bad, and everything in between. When it comes to your online reputation – reviews are the rock & roll to word-of-mouth’s country classics. Simply put, online reviews have become a customary, convenient response for your clients to share their thoughts and rate their experiences for all to see. Furthermore, sites that publish crowd-sourced reviews such … Read More

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5 Copywriting Tips to Boost Your Next Campaign

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The difference is in the details While not everyone can be a copy casting wizard of wordsmithery, absolutely anyone can channel their inner writing talent and craft a consumer pleasing campaign that produces positive results. Tapping into FetchRev’s big book of best practices, let’s take a look at five tips that will bring your next offer to life. 1. Stick to the … Read More

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Why Your Business Should Be on Instagram

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Making an Impact in a Mobile World As the world trends in a torrential tide of favorites, follows and sharing between friends, Instagram’s impact continues to make quite the impression. In a recent study by brandwatch.com, Instagram’s insane growth is thoroughly examined analytically, punctuated by the point that there’s currently an estimated 400 million active members — or approximately 30% of … Read More

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Picture the Perfect Campaign: Tips for Finding the Right Image

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Image is everything. Isn’t it? As a collective, people are a visual sort who respond appropriately to alluring images and graphics everywhere from the real world to the world wide web. When it comes to constructing a campaign that converts, keep in mind that choosing the right imagery is a crucial component to your success. The Rules of Engagement First … Read More

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Conversions and a Call to Action: PPC, SEM and CTA

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Are you missing returns on your Pay-Per-Click and Search Engine Marketing Efforts? Perhaps you’re missing the all-important call to action! Anyone who has dipped their toes into the marketing world knows we love our acronyms. And once you shelled out thousands of dollars for web traffic consultants, the acronyms become pretty easy to remember. These campaigns can be vital to the … Read More

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