Picture the Perfect Campaign: Tips for Finding the Right Image

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Image is everything. Isn’t it? As a collective, people are a visual sort who respond appropriately to alluring images and graphics everywhere from the real world to the world wide web. When it comes to constructing a campaign that converts, keep in mind that choosing the right imagery is a crucial component to your success. The Rules of Engagement First … Read More

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Conversions and a Call to Action: PPC, SEM and CTA

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Are you missing returns on your Pay-Per-Click and Search Engine Marketing Efforts? Perhaps you’re missing the all-important call to action! Anyone who has dipped their toes into the marketing world knows we love our acronyms. And once you shelled out thousands of dollars for web traffic consultants, the acronyms become pretty easy to remember. These campaigns can be vital to the … Read More

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