Timing on Social Media: Cheating The Clock to Engage Customers

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In social media marketing, there is a lot of talk about the proper or perfect way of timing your posts. Some say that mornings are better, because people are on the way to work, while others say that nights are clearly better because people are home from work. There have been countless studies analyzing posts and user engagement, but many … Read More

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The Perfect Tweet to Spark Your Marketing Power

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According to social media marketing professionals, this is the “perfect tweet.”  [ARTICLE TITLE] – http://url.com #hashtag by @TwitterHandle Other formulas for “successful tweets” consist of having a link, an image, and two hashtags. While many claim that there is a recipe to having profitable tweets, the success actually has to do with more than just the individual compounds of a … Read More

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How to Get 32% Less Engagement with Hashtags on Twitter

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We’ve all heard of hashtags. They were introduced to Twitter in 2007 by Chris Messina, as a tool for companies to better market and group their topics. Since 2007, they’ve seemed to dominate on Twitter, Facebook, and even Instagram. However, it’s important to know how to use them to maximize your results within the community you’re marketing to. Hashtags are … Read More

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Do I Need a Blog for My Business?

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Small business owners have a lot on their plate. Between managing the books to managing the staff, keeping up with the latest web tools can get pushed to the bottom of the list. There are a plethora of tools out there that people are using to search for small and local businesses, from Yelp to Facebook to email. But the … Read More

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7 Things You Should Never Do in Customer Emails

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Email is a powerful channel for communicating directly with your customers. It is also a highly personal medium since this is where people look to receive private messages from family and friends. As a business owner, email collection is an invaluable asset because it builds loyalty with existing customers and nurtures visitors into returning customers. But because we all receive so … Read More

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5 Ways Social Media Can Hurt Your Small Business

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Social media channels like Facebook, Twitter, Yelp, and Google+ can be great for the typical small business. After all, it is a free way to grow your revenue and your reputation online. Most importantly, social media allows you to connect with your customers directly. But social media can be harder than you think, especially for a small business that may … Read More

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5 Email Marketing Tips for Small Businesses

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Email is a powerful tool to engage your existing customers and establish lines of communication with them. In fact, a recent study revealed that consumers prefer email over other contact methods as a way of hearing from your brand. As email in-boxes fill up, however, your business faces the competitive challenge of making sure your messages get opened and read. … Read More

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