When sending out an email marketing campaign, the ultimate goal is to get both existing and potential customers to click through to your website and ideally convert. Because the amount of email marketing has drastically increased in recent years, your company needs to take the necessary steps to stand out against competitors and draw those skeptical customers in. However, some … Read More
Word of mouth marketing has been around for decades and has always proven to be an effective way to promote your business. The success of word of mouth marketing stems from its ability to take advantage of high quality and personal outreaches from current clients. Typically, businesses will ask for referrals from their clients, or to bring in friends and … Read More
Fact: Your email marketing database degrades by about 25% each year. Why: Your contact’s email addresses change, unsubscribe, or you just have contacts that use fake emails to fill out forms on various websites…yours included. Whatever the reason may be, it is your job as a marketer to make sure you are constantly adding new email addresses to your database. … Read More
In the past few weeks, we have added many new features to better our user platform for your business. Here’s a look at what we’ve done thus far.
In conjunction with Small Business Saturday that was November 24th, Twitter announced a promotion to bring up to 10,000 new small businesses into its advertising program.
With a holiday season that is expected to generate $68.4 billion in U.S. online sales (might we add, a 15% increase over 2011′s total), we wonder- is your business prepared? The average US shopper is expected to spend $419 online this holiday season; a 12% boost from last year. More consumers are looking for deals, and online retailers have become synonymous … Read More
As a small business, we know your budget for marketing will be tight, but we also know how imperative it is for you to create buzz about your business in order to grow. Here are 5 budget friendly marketing tips to get your name out in the world.
Did you know that more than 1/3 of US adults own a smart phone? And that 95% of smartphone owners search for local businesses? Now that you know, why are 82% of local businesses’ websites not optimized for mobile phones? Our job is to convince this 82% to push their business mobile, and we think we have some pretty persuading … Read More
Foursquare added a 10-point rating scale for businesses in an update to the mobile app. The ratings are based on a combination of tips, likes, dislikes, popularity of businesses, loyalty of customers and weightings towards local experts. Unlike Yelp, these companies are rated with a “like” or “dislike.” With an automated rating system based on a scale from 1-10, … Read More
Announced yesterday in the company’s third-quarter 2012 earnings report, Yelp can now say that almost half of their searches stem from mobile devices. More than 8 million people are currently using Yelp’s mobile apps on their smart phones and tablets, increasing their mobile user base by about 1 million in just one quarter. With the integration of Apple’s iOS 6 … Read More