Online Holiday Shopping- Is Your Business Ready?

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With a holiday season that is expected to generate $68.4 billion in U.S. online sales (might we add, a 15% increase over 2011′s total), we wonder- is your business prepared? The average US shopper is expected to spend $419 online this holiday season; a 12% boost from last year. More consumers are looking for deals, and online retailers have become synonymous … Read More

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Small Business Marketing…On A Budget!

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As a small business, we know your budget for marketing will be tight, but we also know how imperative it is for you to create buzz about your business in order to grow. Here are 5 budget friendly marketing tips to get your name out in the world.

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The Mobile Revolution And Why Your Business Should Care

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Did you know that more than 1/3 of US adults own a smart phone? And that 95% of smartphone owners search for local businesses? Now that you know, why are 82% of local businesses’ websites not optimized for mobile phones? Our job is to convince this 82% to push their business mobile, and we think we have some pretty persuading … Read More

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Foursquare Is Moving On Up!

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  Foursquare added a 10-point rating scale for businesses in an update to the mobile app. The ratings are based on a combination of tips, likes, dislikes, popularity of businesses, loyalty of customers and weightings towards local experts. Unlike Yelp, these companies are rated with a “like” or “dislike.” With an automated rating system based on a scale from 1-10, … Read More

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Yelp’s Mobile Usage: Almost Half Of All Searches?

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Announced yesterday in the company’s third-quarter 2012 earnings report, Yelp can now say that almost half of their searches stem from mobile devices. More than 8 million people are currently using Yelp’s mobile apps on their smart phones and tablets, increasing their mobile user base by about 1 million in just one quarter. With the integration of Apple’s iOS 6 … Read More

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New Customers: You Want Them, We Got Them!

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What business wouldn’t want to bring in new customers while maintaining their current customer base? Are you struggling to find ways to bring in the new, while keeping the old satisfied? Here are some tried and true tips to help you reach across all different shapes and sizes of customers; keeping your existing customers satisfied, and attracting new customers to … Read More

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The Good, The Bad, and The Ugly: The Yelp Review

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As business owners, we always fear that one negative Yelp review.  You know, the end all, make it or break it review coupled with “my business will never recover” ensued panic. We may never think we can bring ourselves back up from this BUT alas, there is hope! Or at least a remedy to our pain. Thanks to Flowtown, here are … Read More

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Why Is Facebook Important For Your Business?

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Why isn’t it?  As most of us know, Facebook today still holds to be one of the largest websites on the internet…and it’s free. Showcasing your business on Facebook has proven to be not only the best free platform, but also the only platform with 1 billion active users.  With the ability to reach  an unlimited population, how can your … Read More

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Bounce Rate Demystified

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Bounce rate is the percentage of visitors who enter a site (or a page) and leave immediately. Bounce rate can also be expressed through time spent on the site (usually 5 seconds or less). Bounce rates are calculated both at the individual page level and at the site level. For an individual page, bounce rate is the ratio of visitors … Read More

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