The Meaning of “Like”

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  Did you know that 167 million people will shop online this year, each spending an estimated $1,800 per person? Because of this, most shoppers are using their smart phones to look for sales and specials, product reviews and ratings, and price comparisons.

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Color and Marketing: Why Colors Affect What You Buy

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  Have you ever considered how crucially important color is when persuading consumers?  If you haven’t until now, we’re sure you’ll be surprised by the news we have for you. Visual cues in general are the leading deciding factor for most consumers when making final purchases, whereas sound, smell, and texture take the backseat.

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How Businesses Fare With Daily Deals As They Gain Experience

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Here at LocBox we have a nuanced view on the value of daily deals to local businesses – we didn’t believe the hype when the world declared that deals would be a singular channel for customer acquisition. Nor did we believe the doom-and-gloom when the press declared that deals were the downfall of hardworking business owners everywhere and had no … Read More

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Local Business Information, Delivered Without Asking

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  Here at LocBox we try to pay attention to anything that impacts local businesses – some things have direct and immediate impact (Facebook’s recent email ad targeting changes) while others are more long-term in nature. One of the key long-term trends we look at closely is the ability for local businesses to get in front of the right consumers … Read More

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Why LTV (lifetime value) of a customer is important and why you as a business owner should care about it.

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  Most businesses agree that advertising, good customer service and fair pricing of products and services are the keys to drawing in new customers. Sadly, some businesses overlook what their existing customers feel about their products or services, or their feedback is simply over shadowed by the thirst to market the business to new customers. There are many benefits to … Read More

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When Little Things Make A Big Difference

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  Here at LocBox, we’ve been busy building and distributing excellent software for local businesses everywhere – and while we love our bits as much as the next person it’s nice to see that every once in a while it’s a Giant Bright Yellow Wall – a little thing in the grand scheme of things – is what it takes … Read More

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