5 Email Marketing Tips for Small Businesses

by

Email is a powerful tool to engage your existing customers and establish lines of communication with them. In fact, a recent study revealed that consumers prefer email over other contact methods as a way of hearing from your brand. As email in-boxes fill up, however, your business faces the competitive challenge of making sure your messages get opened and read. … Read More

Read More

Google+ vs. Yelp Online Reviews- What’s the Difference?

by

Online reviews are important for every small business because they establish credibility with new customers- in fact, a recent study shows that 83% of buyers no longer trust advertising but most trust recommendations from users online. When deciding where to go for dinner, for a haircut, or any other local service, people turn to websites like Yelp or Google. Yelp and … Read More

Read More

The Optimal Way to Convert Clicks to Dollars

by

According to Google, the web is made up of over 60 trillion individual pages. For local businesses looking to grow their online sales, making a good first impression is vital. The most important thing to think about is how to make it easier for people to take action. Imagine you are browsing the web and you see an advertisement for … Read More

Read More

Collecting Emails to Grow Your Local Business

by

“I haven’t done a good job of collecting emails.” I’ve talked to hundreds of small business owners across different industries and it still surprises me how often I hear that. As we’ve mentioned before on our blog, email marketing is critical to local businesses. And when it comes to email marketing for your small business, one of the most important … Read More

Read More

6 Tips to Maximizing Pinterest for Small Businesses

by

Pinterest promotion isn’t only about fancy recipes and pretty wedding dresses. The business benefit of the social site is the power to drive traffic to websites within any industry. There’s a reason that Pinterest is worth nearly $4 billion and drives the second-most traffic to sites across the web. It’s responsible for driving more traffic than LinkedIn, Twitter, Google+ and … Read More

Read More

Groupon – Is it killing your business?

by

I talk to a lot of local business owners (Restaurants, Spas, Salons, Auto Detailing, Hospitality, Active Life, and many others) who are frustrated with Groupon.  One customer in particular equated Groupon to crack cocaine, explaining that with one hit you are hooked, even though you know it’s bad for you and can eventually kill your business (steep discounts, high commissions, … Read More

Read More