Email is a powerful tool to engage your existing customers and establish lines of communication with them. In fact, a recent study revealed that consumers prefer email over other contact methods as a way of hearing from your brand. As email in-boxes fill up, however, your business faces the competitive challenge of making sure your messages get opened and read. … Read More
In an effort to make News Feeds more relevant to users, Facebook has introduced new ad targeting. Facebook will use other data- specifically Google history- to show the most appropriate ads to the most relevant audience.
Building trust with new customers is hard. Online reviews such as Yelp and Google can make this a lot easier. In fact, studies show that 72% of customers trust online reviews as much as personal recommendations and 52% of customers said that positive online reviews make them more likely to use a new business. So what does this mean for … Read More
Over the past few months, there has been a sharp decline in how frequently Business Pages appear in user’s News Feeds for free- something called organic reach. Facebook points to two major reasons for this decline.
Online reviews are important for every small business because they establish credibility with new customers- in fact, a recent study shows that 83% of buyers no longer trust advertising but most trust recommendations from users online. When deciding where to go for dinner, for a haircut, or any other local service, people turn to websites like Yelp or Google. Yelp and … Read More
According to Google, the web is made up of over 60 trillion individual pages. For local businesses looking to grow their online sales, making a good first impression is vital. The most important thing to think about is how to make it easier for people to take action. Imagine you are browsing the web and you see an advertisement for … Read More
How you appear, rank, and drive customers your way is critical to the survival and growth of your business – and should be heavily focused on Google. As reported in May, Google is the most popular search engine in the world. Taking advantage of how Google works can help bring traffic to your site- and to your business. By including … Read More
“I haven’t done a good job of collecting emails.” I’ve talked to hundreds of small business owners across different industries and it still surprises me how often I hear that. As we’ve mentioned before on our blog, email marketing is critical to local businesses. And when it comes to email marketing for your small business, one of the most important … Read More
Pinterest promotion isn’t only about fancy recipes and pretty wedding dresses. The business benefit of the social site is the power to drive traffic to websites within any industry. There’s a reason that Pinterest is worth nearly $4 billion and drives the second-most traffic to sites across the web. It’s responsible for driving more traffic than LinkedIn, Twitter, Google+ and … Read More
I talk to a lot of local business owners (Restaurants, Spas, Salons, Auto Detailing, Hospitality, Active Life, and many others) who are frustrated with Groupon. One customer in particular equated Groupon to crack cocaine, explaining that with one hit you are hooked, even though you know it’s bad for you and can eventually kill your business (steep discounts, high commissions, … Read More