Yelp’s Mobile Usage: Almost Half Of All Searches?

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Announced yesterday in the company’s third-quarter 2012 earnings report, Yelp can now say that almost half of their searches stem from mobile devices. More than 8 million people are currently using Yelp’s mobile apps on their smart phones and tablets, increasing their mobile user base by about 1 million in just one quarter. With the integration of Apple’s iOS 6 … Read More

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New Customers: You Want Them, We Got Them!

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What business wouldn’t want to bring in new customers while maintaining their current customer base? Are you struggling to find ways to bring in the new, while keeping the old satisfied? Here are some tried and true tips to help you reach across all different shapes and sizes of customers; keeping your existing customers satisfied, and attracting new customers to … Read More

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The Good, The Bad, and The Ugly: The Yelp Review

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As business owners, we always fear that one negative Yelp review.  You know, the end all, make it or break it review coupled with “my business will never recover” ensued panic. We may never think we can bring ourselves back up from this BUT alas, there is hope! Or at least a remedy to our pain. Thanks to Flowtown, here are … Read More

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Why Is Facebook Important For Your Business?

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Why isn’t it?  As most of us know, Facebook today still holds to be one of the largest websites on the internet…and it’s free. Showcasing your business on Facebook has proven to be not only the best free platform, but also the only platform with 1 billion active users.  With the ability to reach  an unlimited population, how can your … Read More

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Bounce Rate Demystified

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Bounce rate is the percentage of visitors who enter a site (or a page) and leave immediately. Bounce rate can also be expressed through time spent on the site (usually 5 seconds or less). Bounce rates are calculated both at the individual page level and at the site level. For an individual page, bounce rate is the ratio of visitors … Read More

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The Meaning of “Like”

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  Did you know that 167 million people will shop online this year, each spending an estimated $1,800 per person? Because of this, most shoppers are using their smart phones to look for sales and specials, product reviews and ratings, and price comparisons.

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Color and Marketing: Why Colors Affect What You Buy

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  Have you ever considered how crucially important color is when persuading consumers?  If you haven’t until now, we’re sure you’ll be surprised by the news we have for you. Visual cues in general are the leading deciding factor for most consumers when making final purchases, whereas sound, smell, and texture take the backseat.

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How Businesses Fare With Daily Deals As They Gain Experience

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Here at LocBox we have a nuanced view on the value of daily deals to local businesses – we didn’t believe the hype when the world declared that deals would be a singular channel for customer acquisition. Nor did we believe the doom-and-gloom when the press declared that deals were the downfall of hardworking business owners everywhere and had no … Read More

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