As business owners, we always fear that one negative Yelp review. You know, the end all, make it or break it review coupled with “my business will never recover” ensued panic. We may never think we can bring ourselves back up from this BUT alas, there is hope! Or at least a remedy to our pain. Thanks to Flowtown, here are … Read More
Why isn’t it? As most of us know, Facebook today still holds to be one of the largest websites on the internet…and it’s free. Showcasing your business on Facebook has proven to be not only the best free platform, but also the only platform with 1 billion active users. With the ability to reach an unlimited population, how can your … Read More
Bounce rate is the percentage of visitors who enter a site (or a page) and leave immediately. Bounce rate can also be expressed through time spent on the site (usually 5 seconds or less). Bounce rates are calculated both at the individual page level and at the site level. For an individual page, bounce rate is the ratio of visitors … Read More
Did you know that 167 million people will shop online this year, each spending an estimated $1,800 per person? Because of this, most shoppers are using their smart phones to look for sales and specials, product reviews and ratings, and price comparisons.
Have you ever considered how crucially important color is when persuading consumers? If you haven’t until now, we’re sure you’ll be surprised by the news we have for you. Visual cues in general are the leading deciding factor for most consumers when making final purchases, whereas sound, smell, and texture take the backseat.
Here at LocBox we have a nuanced view on the value of daily deals to local businesses – we didn’t believe the hype when the world declared that deals would be a singular channel for customer acquisition. Nor did we believe the doom-and-gloom when the press declared that deals were the downfall of hardworking business owners everywhere and had no … Read More
Unless you’ve been living under a rock the past 3 years – the Apple iPad. Here at LocBox we watch any major changes that impact local retailers and business owners – and while national retailers aren’t part of our (current) customer base changes in national retail can be at times a bellwether.
Here at LocBox we’re big believers in Birthday Offers as a way to build strong customer relationships, stay top of mind and – let’s not forget – generate 700% higher conversions over offers delivered at other times of the year.
Here at LocBox we try to pay attention to anything that impacts local businesses – some things have direct and immediate impact (Facebook’s recent email ad targeting changes) while others are more long-term in nature. One of the key long-term trends we look at closely is the ability for local businesses to get in front of the right consumers … Read More
Most businesses agree that advertising, good customer service and fair pricing of products and services are the keys to drawing in new customers. Sadly, some businesses overlook what their existing customers feel about their products or services, or their feedback is simply over shadowed by the thirst to market the business to new customers. There are many benefits to … Read More