And we’re off to the races. On the race tracks at Dallas Karting Complex, there’s only one speed: fast. When it comes to getting customers back on the course, developing a digital promotions strategy to kick things into high gear karting-style came with an added push. DKC’s owner had already done the heavy lifting as their email collection process netted … Read More
Achievement is Awesome: FetchRev Named 2017 IAAPA Brass Ring Award Winner
You like us. You really like us. Last month, we here at FetchRev embarked on a cross-country voyage to Orlando, Florida with sights set on a three-day adventure at the IAAPA Attraction Expo. With eyes wide open, we strengthened bonds with familiar faces, forged new connections, and generally had a phenomenal experience rubbing shoulders with leaders in the family entertainment … Read More
In Gratitude: Happy Thanksgiving from FetchRev
We’re just thanking out loud. As we power down our laptops, set up our voicemails, and shift our focus from birthday collectors to green bean casseroles, we’d like to take a collective moment of appreciation for everything that we’re grateful for before clocking out. We’re thankful for our FetchRev family, here in Tempe and throughout the country. We’re thankful for … Read More
Listen Up: FetchRev November Spotify Playlist
Just press play. There’s a memorable scene in John Cusack’s otherwise forgettable ode-to-music movie High Fidelity (2000), where the main character is asked how he organizes his record collection and without hesitation or contemplation simply responds back “autobiographical”. This simple scene so eloquently displays the importance of music on a personal level. How the music we listen to sets the … Read More
Black Friday, Cyber Monday: How to Schedule Your Campaigns for Success
‘Tis the season of giving. Last year represented a marketing milestone for online shopping during the hectic holiday hustle of the always busy Thanksgiving weekend. With a seasonal shift continuing to drift further away from the traditional lengthy lines and shopping cart sprints of years past, a record $3.34 billion was spent online as shoppers chose to spend their dollars … Read More
Special Delivery Vol. 2—Finding Your Way Around Spam Filters
Because when it comes to email marketing, there’s nothing quite as frustrating as a failure to launch. Editor’s Note: Click here for the first installment of our series on spam. It’s a done deal. From choosing the perfect price points to spotlighting your most popular services, you’ve successfully nailed each and every best practice recommended and you’re ready to rake … Read More
Resources for Small Business Marketing Success, Part II
Your bookmarks bar just got smarter. When John Lennon and Paul McCartney sat down to write the song “With a Little Help from My Friends,” they surely weren’t thinking from the perspective of a small business. However, when you consider the blood, sweat, tears, and sheer hours that an owner pours out to open, maintain, and grow their company, the … Read More
Marketing 101—Creating a First-Class Back to School Special
It’s that time of the year again. Back to school season brings the sounds of children chattering as they wait for the bus, the bright white reflection of sneakers that have yet to touch the blacktop, and a full-scale rush on pencils and graphing calculators. For students from kindergarten through college (and their parents), the month of August is hot … Read More
Extreme Makeover: Marketing Edition
Zero to hero. Chess club champion gets a haircut and a lesson in style and is voted prom king. Run-down old ranch is revamped with fresh appliances and becomes the place a struggling family of five can call home. Out-of-touch CEO spends time with the blue collar workers in his company and learns a lesson in generosity. It’s clear by … Read More
Special Delivery—Three Ways to Sidestep Spam Filters on the Way to Email Success
Return to Sender. Emails effortlessly transcend traditional methods of connecting with your clients by delivering a special deal or can’t-miss event at any given instant to inviting inboxes everywhere. Such simplicity, however, is not without a few well-placed provisions and safeguards that when triggered, filter out potential unsolicited emails much to the chagrin of marketers everywhere. Fortunately, with the know-how to necessarily stay … Read More
