Our Five Favorite Resources for Small Business Marketing Success

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Tools of the trade. Between weaving the perfect words together to promote your latest deal, staying on schedule with your social media calendar, and maintaining a memorable brand image, the daily tasks of marketing your local business can feel incredibly daunting. Luckily, the internet is rich with resources that make your life a bit easier—from finding the right colors to … Read More

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5 Ways to Reach Your Clients During the Holiday Shopping Season

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Tis’ the Season It’s the most wonderful time of the year. A seasonal sleigh ride of cookie baking, snowman building, and enough email marketing opportunites to make Santa smile. In fact, 20% of online sales among eCommerce retailers came directly from strategically sent email campaigns during the 2015 holiday season. Whether your gift-giving goal is to drive sales, get people … Read More

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3 Things Local Businesses Should Know to Run Ads on Facebook

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Finding new customers is always top of mind for small and local business owners. Fortunately in today’s digital world, your customers are always waiting – as long as you know how to find them. Facebook is one of the best places to find potential new customers. There are 1.35 billion monthly users of Facebook who spend at least 40 minutes per … Read More

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3 Marketing Tips Small Businesses Can Learn from Super Bowl Ads

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The Super Bowl is one of the most anticipated sporting competitions of the year. But there’s always another competition: who has the best commercials. In 2015, national brands reported spending an average of $4.5 million dollars for a 30-second ad spot. And understandably so – well over 100 million people tune into watch the Super Bowl every year. Marketers spend … Read More

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Do’s and Don’ts of Running Online Ads for Your Business

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As more and more people reach for Google instead of the phone book, online ads are becoming the best way to get your business in front of the right people. Solutions such as Facebook Ads and Google AdWords put your ads where people are hanging out. If done correctly, these platforms can open up an entirely new market of new … Read More

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A Facebook Case Study: How to Get Purchases (Not Just Likes) on Facebook

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Selling to your customers and fans via Facebook is a tricky process. Most people are there to socialize with their friends, share photos and stories, write comments and messages – not buy from a business. But if executed correctly, your business can become a seamless if not invited part of the everyday Facebook experience. By simply remembering how your posts and … Read More

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Turning Likes Into Dollars: Why Facebook Likes Still Matter

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Facebook is not just a social network anymore. Facebook is not just about puppy photos, wedding announcements and status updates about the grocery store. The world’s most popular social network is quickly evolving into one of the best advertising platforms out there for businesses and brands of all sizes. But when Facebook announced that brands can expect to reach 1-2% … Read More

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