Oh, the places you’ll go. As the Class of 2017 collectively turn their tassels to the left, small businesses have an opportunity to capitalize on a major gift-giving occasion. According to the National Retail Federation, the average person in the market for a graduation gift will spend $106.45, a spending trend that continues to move to the top of the class. … Read More
We’re on an East Coast tour. After a brief respite from the road, we packed up and hopped a plane last weekend destined for the Everglade State with great expectations for the week ahead. Kicking it off in the land of the Disney before setting foot on the soil of Springsteen, we’re geared up and ready to spread the good gospel on all … Read More
Are you missing returns on your Pay-Per-Click and Search Engine Marketing Efforts? Perhaps you’re missing the all-important call to action! Anyone who has dipped their toes into the marketing world knows we love our acronyms. And once you shelled out thousands of dollars for web traffic consultants, the acronyms become pretty easy to remember. These campaigns can be vital to the … Read More
Small Business Owners, Beware: Google Changed the Rules for Reputation Management (But Don’t Worry – We’ve Got your Back) What’s Changed Did you hear the news? Google+ recently rolled out a new page format. As it pertains to businesses, Google+ reviews are no longer easily visible on your Google+ page. That means you’ll likely get less social carry from Google+ … Read More
Whenever I am looking for a new hair salon or a new dentist the first place I turn to is Google. Google has worked really hard to make the best search engine possible and it almost always delivers. They use my location, my past searches, even my social media profiles to provide me with information that I will find most … Read More
Google recently changed the way they generate search results to favor websites that are mobile-responsive. Because so many people are using their mobile devices to conduct internet searches, Google now places a higher value on websites that are built for mobile devices like cell phones and tablets.
As more and more people reach for Google instead of the phone book, online ads are becoming the best way to get your business in front of the right people. Solutions such as Facebook Ads and Google AdWords put your ads where people are hanging out. If done correctly, these platforms can open up an entirely new market of new … Read More
Growing your organic web traffic is no simple feat – you have to be willing to put lots of time and effort into getting near or to the top of Google searches. But before you start pouring money into a paid SEO consultant, consider trying out these 3 free resources to help you boost web traffic.
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Marketing is important to building your brand, but many small businesses waste time and money trying to do it all themselves. No business has the time to run a full-scale marketing campaign and run the business. In many cases, business owners can and should look to outsource certain needs to more specialized marketing experts who will save you time and … Read More