On the Road with FetchRev: Float Conference in Portland, Oregon

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And we all float on again. Our weekend agenda? Take in the sights and sounds of the Pacific Northwest’s epicenter of eccentricity, Portland—then experience total sensory deprivation, courtesy of one of the hottest trends in wellness: flotation. We’re taking our show on the road to Rip City for the 2017 Float Conference, where we’ll mingle with leaders that are making … Read More

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On the Road with FetchRev: NACE Automechanika in Chicago, Illinois

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Drive into Distinction. Contrary to popular belief, we haven’t been everywhere—but it’s on our list. Making our grand return to the City of Broad Shoulders, catch us cruising up and down Lake Shore Drive, chanting “Go Cubs, Go” to the world champions at Wrigley, and chowing down on deep dish pizza on route to our final destination at NACE Automechanika Chicago. With … Read More

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Extreme Makeover: Marketing Edition

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Zero to hero. Chess club champion gets a haircut and a lesson in style and is voted prom king. Run-down old ranch is revamped with fresh appliances and becomes the place a struggling family of five can call home. Out-of-touch CEO spends time with the blue collar workers in his company and learns a lesson in generosity. It’s clear by … Read More

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Creating a Best-In-Class Graduation Campaign

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Oh, the places you’ll go. As the Class of 2017 collectively turn their tassels to the left, small businesses have an opportunity to capitalize on a major gift-giving occasion. According to the National Retail Federation, the average person in the market for a graduation gift will spend $106.45, a spending trend that continues to move to the top of the class. … Read More

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FetchRev Celebrates National Small Business Week

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There and back again. From the artisan bistro where you get your morning caffeine fix to the corner gas station where you fill up your tank, small businesses play a vital role in our day-to-day lives. Their contributions are so important, in fact, that for every year since 1963, the President of the United States has issued a proclamation announcing … Read More

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5 Campaign Ideas to Stir Up Your Email Strategy

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Campaign-spiration. Hit a bit of marketer’s block lately and are finding yourself hard-pressed to come up with creative email campaigns that convert? Try one—or all—of these five campaigns to add a bit of spice to your typical specials. 1. Bestsellers Offer At the end of the day, word of mouth is still the most effective form of advertising that exists—so why … Read More

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On the Road with FetchRev: NEAAPA Conference in Springfield, MA

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Making it happen in Massachusetts from March 27th through 29th. After a wonderful weekend in the Windy City, we’re setting sail on the good ship FetchRev and rolling into the NEAAPA (New England Association of Amusement Parks and Attractions) Educational Conference in Springfield, Massachusetts for three-days of rubbing shoulders and dropping our “r’s” on everything from roller coasters to generating repeat revenue. About the NEAAPA: … Read More

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A Heart to Heart on Valentine’s Day Campaigns

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So much better when we’re together. Love is in the air—and finding the perfect gift to show how much they care is square on the minds of your customers. In 2016, the average American spent $146.84 on Valentine’s Day, from dozen-rose bouquets and singing teddy bears to tandem treats like couples’ massages (and even paintball games) star-crossed sweethearts just couldn’t … Read More

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Finding Success through Segmented Email Lists

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The great divide. With a little bit of ingenuity and a whole lot of collected data, segmenting your email list can lead to increased open rates, amplified engagement, and roaring revenue possibilities before your very eyes. Quite simply, effective list segmentation is kind of big deal. According to DMA,  77% of email marketing ROI came directly from segmented, targeted, and … Read More

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