No matter what the benefits of your spa, people may be reluctant to visit it if they don’t know that your local business provides a great experience and is worth the money. A website can help you attract your desired clientele, but posting attractive pictures of your spa on the home page is not enough by itself to get people … Read More
Are Gift Cards A Good Idea for Your Spa Business?
Have you considered using gift cards as a marketing tool for your spa business? Although gift card sales are often overlooked, they are one of the best ways for spa owners to attract new customers. According to the Savvy Stylist, 41% of gift card recipients try out a new business because someone gave them a gift card. 7 out of … Read More
Why Local Businesses Are Getting Blacklisted (And How Opt-Ins Can Help)
Email marketing is a powerful tool that, when used correctly, can generate large returns on your investment. The more targeted leads you have on your email marketing list, the more likely you are to convert prospects to sales. There are lots of ways to encourage people to opt-in to your email list–that is, agree to start receiving your email. You … Read More
Live Tweeting Is Essential for Local Businesses, And Here’s How You Do it
Twitter has gotten a lot of press as a popular social media site, and some local businesses are jumping on the bandwagon. Twitter is an excellent marketing tool if used the right way. It’s not just a self-promotional tool, but a site that can be used to help drive engagement by opening dialogues with online prospects and customers. One way … Read More
Local Business Facebook Marketing Tips That Really Do Work
Facebook is a virtual goldmine for local business owners. Out of the millions of people who use Facebook daily, there are at least a few thousand out there who fit into your target market and who are eager to engage with your local business online. Before signing up for Facebook, learn these five crucial Facebook marketing tips so that you … Read More
How to Solicit Customer Reviews: The 4 Tricks Local Business Owners Need to Know
Local businesses rely on word-of-mouth to bring customers to their doors or to the home page of their websites. Gaining a positive reputation in local communities is an important part of every local business’ marketing plan. One of the best ways to gain customers’ trust is to get positive reviews on platforms like Google+ and Yelp. Review sites like Yelp … Read More
Why Responding on Twitter is Vital for Local Businesses
The Twitter craze isn’t just for teenagers. Although Twitter’s platform is based on texting, it has caught on with people from many walks of life, and small businesses can ill afford to ignore it in their marketing efforts. Not only should businesses post on Twitter regularly, but they should also take the time to respond to every incoming tweet. Twitter … Read More
Delete, Apologize, Move On: 3 Simple Steps to Handling a Social Media Mistake
If you’re new to social media marketing, you might be a little bit intimidated by the scope of what you’re doing. Every social media post has the potential to be seen by millions of people, and once you post something on the Internet, it’s there in some form forever, even if you delete it. It’s natural to be concerned about … Read More
5 Ways to Do Big Business Marketing on a Small Business Budget
As a small business, you might not have the budget that big brands have for marketing, but that doesn’t mean you can’t use the same techniques to market effectively! Don’t let your size impede your ability to get new customers and meet your sales and marketing goals. Check out these five ways to do the same marketing as big companies, … Read More
4 Conversions Killers in Your Local Business Email Marketing
Email marketing is a powerful tool that generates leads you can convert into paying customers. Local businesses benefit from email marketing programs because they generate a large return in exchange for just a small investment of time and money. When implemented correctly, email marketing can jump-start your local business’s growth; however, it’s important to avoid some bad habits that can kill … Read More
