Black Friday, Cyber Monday: How to Schedule Your Campaigns for Success

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‘Tis the season of giving. Last year represented a marketing milestone for online shopping during the hectic holiday hustle of the always busy Thanksgiving weekend. With a seasonal shift continuing to drift further away from the traditional lengthy lines and shopping cart sprints of years past, a record $3.34 billion was spent online as shoppers chose to spend their dollars … Read More

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Special Delivery Vol. 2—Finding Your Way Around Spam Filters

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Because when it comes to email marketing, there’s nothing quite as frustrating as a failure to launch.  Editor’s Note: Click here for the first installment of our series on spam.  It’s a done deal. From choosing the perfect price points to spotlighting your most popular services, you’ve successfully nailed each and every best practice recommended and you’re ready to rake … Read More

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On the Road with FetchRev: IATP Annual Conference in Palm Springs, CA

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Elevate your marketing game. Temporarily trading the Arizona desert for the California desert, the traveling team of FetchRev professionals have descended upon the land of hot springs, stylish hotels, and cool Coachella vibes for the International Association of Trampoline Parks (IATP) annual three-day conference in Palm Springs, California. Held from September 19th to September 21st, this integral trade show provides a … Read More

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Resources for Small Business Marketing Success, Part II

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Your bookmarks bar just got smarter. When John Lennon and Paul McCartney sat down to write the song “With a Little Help from My Friends,” they surely weren’t thinking from the perspective of a small business. However, when you consider the blood, sweat, tears, and sheer hours that an owner pours out to open, maintain, and grow their company, the … Read More

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On the Road with FetchRev: Float Conference in Portland, Oregon

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And we all float on again. Our weekend agenda? Take in the sights and sounds of the Pacific Northwest’s epicenter of eccentricity, Portland—then experience total sensory deprivation, courtesy of one of the hottest trends in wellness: flotation. We’re taking our show on the road to Rip City for the 2017 Float Conference, where we’ll mingle with leaders that are making … Read More

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Marketing 101—Creating a First-Class Back to School Special

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It’s that time of the year again. Back to school season brings the sounds of children chattering as they wait for the bus, the bright white reflection of sneakers that have yet to touch the blacktop, and a full-scale rush on pencils and graphing calculators. For students from kindergarten through college (and their parents), the month of August is hot … Read More

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On the Road with FetchRev: NACE Automechanika in Chicago, Illinois

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Drive into Distinction. Contrary to popular belief, we haven’t been everywhere—but it’s on our list. Making our grand return to the City of Broad Shoulders, catch us cruising up and down Lake Shore Drive, chanting “Go Cubs, Go” to the world champions at Wrigley, and chowing down on deep dish pizza on route to our final destination at NACE Automechanika Chicago. With … Read More

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Extreme Makeover: Marketing Edition

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Zero to hero. Chess club champion gets a haircut and a lesson in style and is voted prom king. Run-down old ranch is revamped with fresh appliances and becomes the place a struggling family of five can call home. Out-of-touch CEO spends time with the blue collar workers in his company and learns a lesson in generosity. It’s clear by … Read More

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