In one year and out the other. Amid the traditional celebratory toasts of bubbly and customary chorus of Auld Lang Syne lies resolutions audibly or privately expressed in eager anticipation of a brand new year. But before you can start 2017 off with a bang, take the necessary time to acknowledge all that you accomplished and experienced in 2016 with an eye toward … Read More
Reputation, Revenue, and Return Business Be timely. Be personal. Be relevant. This is the guiding mantra of email marketing, the words to live by that makes the difference between a missed opportunity and a revenue-generating machine. Despite the rise of social media, email remains one of the most effective channels to connect with your audience, however, building relationships with customers … Read More
Small Business Owners, Beware: Google Changed the Rules for Reputation Management (But Don’t Worry – We’ve Got your Back) What’s Changed Did you hear the news? Google+ recently rolled out a new page format. As it pertains to businesses, Google+ reviews are no longer easily visible on your Google+ page. That means you’ll likely get less social carry from Google+ … Read More
At LocBox, our main goal is helping our clients grow their businesses – in whatever way they see fit. Many of our clients want help generating more revenue. There are a lot of different ways to go about doing this. But one of the very first thing we ask is: are you doing something special for your customers’ birthdays? I know, I … Read More
Growing your organic web traffic is no simple feat – you have to be willing to put lots of time and effort into getting near or to the top of Google searches. But before you start pouring money into a paid SEO consultant, consider trying out these 3 free resources to help you boost web traffic.
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Marketing is important to building your brand, but many small businesses waste time and money trying to do it all themselves. No business has the time to run a full-scale marketing campaign and run the business. In many cases, business owners can and should look to outsource certain needs to more specialized marketing experts who will save you time and … Read More
It has been rumored that Yelp has kept fake reviews on it’s website as a way to extract more money from it’s clients. Many businesses have claimed that once they started paying for Yelp advertising, the fake reviews came down or were filtered out.
The most tech savvy generation. Often called narcissistic and entitled. “Millennial” is the name attributed to the generation born between the early ‘80s and ‘00s. These teens and young adults are frequent customers of your local businesses, and have abundant purchasing power—they spend more than $600 billion per year, and are 65% more likely to eat out with friends than … Read More
They say that you can’t judge a book by its cover, but you can certainly judge a business by its website. Broken links, out of date information and overly-aggressive advertising not only look bad, but also leave a distasteful first impression — and first impressions can either bring in sales or influence customers to spend their money elsewhere. With that … Read More