Making sense of the good, the bad, and everything in between. When it comes to your online reputation – reviews are the rock & roll to word-of-mouth’s country classics. Simply put, online reviews have become a customary, convenient response for your clients to share their thoughts and rate their experiences for all to see. Furthermore, sites that publish crowd-sourced reviews such … Read More
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A recent campaign by Botto Italian Bistro in Richmond, California to become the worst rated business on Yelp called for loyal and new customers alike to write horrible, one-star reviews on the review site. In exchange for their help in the crusade against unfair Yelp advertising practices, the restaurant offered 25% discounts.
In an attempt to make Yelp “the most useful local information to as many users as possible”, Yelp is increasing how often applications can use their local business data. This includes review snippets, photos, and business information.
In yet another development of the Google versus Yelp battle for control of the search market, Google has added new Yelp-like features to their popular Google Maps iPhone and iPad app. Google made several changes to their app to mimic the review-based power of Yelp, one of which is an “Explore” feature which lists nearby restaurants and activities organized in … Read More
For as long as consumers have been using the web to find local businesses, Google and Yelp have been fighting neck and neck to be the top source for local search traffic. It’s been a tough battle and recent news has emerged that it’s escalated to yet another level. Yelp is presenting evidence that Google is stealing their fair share of … Read More
Running your business in the digital age involves effectively managing your online reputation. The Internet affords you all sorts of ways to reach customers through advertising, but the web is often also a forum for disgruntled clients to vent their frustrations. While you may feel helpless in softening the blow of a negative review of your products or services, you … Read More
Building trust with new customers is hard. Online reviews such as Yelp and Google can make this a lot easier. In fact, studies show that 72% of customers trust online reviews as much as personal recommendations and 52% of customers said that positive online reviews make them more likely to use a new business. So what does this mean for … Read More
Online reviews are important for every small business because they establish credibility with new customers- in fact, a recent study shows that 83% of buyers no longer trust advertising but most trust recommendations from users online. When deciding where to go for dinner, for a haircut, or any other local service, people turn to websites like Yelp or Google. Yelp and … Read More
Getting found on Yelp can make or break your local business. And managing your Yelp profile is critical to getting found. So how best to manage your profile to bring new business through your doors? Just ask Yelp. Yelp is hosting a 23 city tour for local business owners to talk to their social media savvy peers who will share … Read More