Tools of the trade.
Between weaving the perfect words together to promote your latest deal, staying on schedule with your social media calendar, and maintaining a memorable brand image, the daily tasks of marketing your local business can feel incredibly daunting. Luckily, the internet is rich with resources that make your life a bit easier—from finding the right colors to coming up with killer campaign concepts. With our team of FetchRev experts by your side, and these useful sites in your bookmarks bar, consider your arsenal for success assembled.
Best for: Pictures worth a thousand words
If you’re not using original images in your campaigns or social content, you need to be especially careful of copyright law. An easy way to ensure that you’re compliant is to use royalty-free graphics, like the over 960,000 in Pixabay’s extensive library. The best part of this stock imagery collection? It’s completely free.
Best for: Expanding your palette
Strike a note with customers by using modern, engaging colors that are on-trend for the season. This site is a community-based collection of color palettes for print and web—simply search for what you’re looking for (such as “summer”) and find an array of hues to suit your campaign or newsletter, plus their HEX and RGB codes.
Best for: Being your own graphic designer
Flex your creativity with a little help from this robust set of templates and tools that believes in “empowering the world to design.” Whether you need a graphic for Facebook, a flyer, or brand-new business cards for your employees, find everything you need to look a like a pro right here.
Best for: Making a big impact in little time
Hootsuite has been in the social media game since 2008, helping individuals and businesses alike manage multiple profiles and accounts at once. While this tool is a paid service, your business just may find a lot of value in being able to schedule content ahead of time, post across a number of channels, and track real-time analytics on your performance.
Best for: Setting your sites high
Do you need a website upgrade but lack the funds for an expensive designer or agency? Build your online home with professional-looking templates catered to those of us without computer science degrees. You can get a site up and running for free, then add features like eCommerce, a blog, a custom URL, and analytics for a small cost.
Vanessa Demske and Devin Pangaro
FetchRev Digital Marketing Team