Why You Need a Marketing Calendar


Make the days count.

February is in full swing – but, are you keeping up with your New Year’s Resolutions? If you’re like most of us, you started with good intentions but have gradually become overwhelmed and ended up off track. Marketing is important, we all know this. However, in the day-to-day operations of a small business it can easily get overlooked or unintended until the last minute. That’s why creating and utilizing a marketing calendar is our cherry-picked solution for staying on track with your marketing goals, month in and month out.

Think of a marketing calendar as the roadmap of all your upcoming marketing efforts, including your campaigns at FetchRev.  It allows you to plan and focus on what campaigns and communications you want to be running and when. We’ve discussed how important it is to communicate with your audience consistently, but not too frequently that you start getting more unsubscribes than engaged customers. A Marketing Calendar will help you find the right balance and stay on top of your success.

Start Simple

Using a Marketing Calendar requires you to invest some time upfront in the planning so your campaigns down the line are easier to execute, but don’t make it more difficult than it needs to be. Begin by deciding what days you want your campaigns to start and if there’s a theme or holiday you can plan around. Work on planning out a few months in advance; say, three months to start.

There are a wealth of software solutions, planning apps, and programs you can utilize to create your Marketing Calendar but before diving into a platform with a ton of features you may never really use, start simple by asking some key questions. Does your email have an integrated calendar you already use? Do you love spreadsheets and want to keep working in that? Do you keep really organized Post-It Notes? You’ll be more likely to stick to your Marketing Calendar if it’s easily accessible and on a platform you are already familiar with.

A Look Ahead

Let’s look at the next three months: March, April, and May. For a lot of people, March means Spring Break, April is for Easter, and Mother’s Day is in May. Here’s what my Marketing Calendar might look like:

• March 1 – 8 | Winter Recovery Special
• March 16 – 23 | Spring Break Special
• March 30 – April 7 | Springtime Special
• April 13 – April 21 | Easter Week Special
• May 1 – May 11 | Mother’s Day Gift Special
• May 14 – May 27 | Mother’s Day Treats

Simple and straightforward. You’ll notice I’m not planning out my deals and the details just yet, but now I’ve created a game plan and I’ve even left myself with a bit of wiggle room on the dates down the line. With this much accomplished, it’s going to be much easier to create those campaigns at my convenience without feeling rushed.

Schedule Your Campaigns and Stick to the Plan

By planning out when my campaigns will run and deciding upon which theme I’ll be focusing on, it becomes much easier to create my offers when the time comes. After I build the offer, I can use the Distribute Tab in my FetchRev account to schedule my campaigns for distribution ahead of time.

Knowing that I can create a campaign when I’ve got time and it will distribute when I want, makes it simple to stick to my Marketing Calendar. After all, regular and consistent campaigns are a tried and tested strategy for generating increased revenue!

Stephanie Munoz, Marketing Strategist and Customer Advocate


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