Resources for Small Business Marketing Success, Part II

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Your bookmarks bar just got smarter.

When John Lennon and Paul McCartney sat down to write the song “With a Little Help from My Friends,” they surely weren’t thinking from the perspective of a small business. However, when you consider the blood, sweat, tears, and sheer hours that an owner pours out to open, maintain, and grow their company, the importance of aid from others becomes obvious. Operating a business is tough work—you need an entire closet to store the many “hats” an owner wears on any given day: planner, personnel manager, accountant, and marketer to name a few.

Back in June, we shared some of our favorite locales on the world wide web for making your life just a little bit easier. This week, we have more resources for you to add to your bookmarks that fill some crucial, time-saving needs.


Milled

Best for: Keeping tabs on the competition

Trends come and go in the world of email marketing, and oftentimes the best way to gauge what’s going to resonate with your audience is by checking out what the big dogs are doing. Milled is a site that allows you to view a wide variety of major companies’ consumer emails without having to subscribe to each one. Look forward to a cleaner inbox—and more inspiration for your latest deals and newsletters.

Fiverr

Best for: Creative on a dime, when you have no time

Where did this creative marketplace get its catchy name? From their origins as a collective of freelancers that offered their services for only a “fiver!” While creative projects on the site now range from five dollars to hundreds, Fiverr empowers small businesses with limited funds to tap into their worldwide network of designers, writers, voiceover actors and more. Whether you need a logo for a rebrand, a promotional video, an app, or a website, you can peruse Fiverr’s listings for the perfect freelancer—many of whom can turn projects around within days.

Facebook Page Insights

Best for: An at-a-glance look at your social life

It’s easier than you think to measure and analyze the actions on your Facebook page, and you don’t need any fancy third-party software to do it. Built into your business page interface is the often-overlooked “Insights” tab that gives you a glimpse into your followers and your page activity. Track changes in your “likes” count week over week, see just how far your paid ads are reaching, and learn some of the basic demographic information about your fans. Insights is extremely robust and entirely free.

Mixergy

Best for: Inspiration in your earbuds

Most people can attest that sometimes, the day-to-day tasks of working life can strip us of creativity and passion—especially when we’re under stress. Mixergy’s mission is to introduce you to doers and thinkers whose ideas and stories are so powerful that just hearing them will change you. Tune in to hear audio interviews conducted by founder Andrew Warner with successful entrepreneurs from businesses like Influenster, Couchsurfing, and Wikipedia.

Unsplash

Best for: Images that are anything but stock

There’s no shortage of royalty-free images on the internet, but Unsplash has a vast photo selection and an easy-to-navigate interface. As we’ve mentioned in the past, it’s vital to ensure that your business is not using copyrighted images in your campaigns or web content. All of the photos on this site are free to use for commercial and noncommercial purposes (it’s your choice whether or not to credit the photographer), and are beautifully shot in high resolution. In fact, the main image for this blog was taken by Juliette Leufke on Unsplash.

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