Special Delivery—Three Ways to Sidestep Spam Filters on the Way to Email Success

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Return to Sender. Emails effortlessly transcend traditional methods of connecting with your clients by delivering a special deal or can’t-miss event at any given instant to inviting inboxes everywhere. Such simplicity, however, is not without a few well-placed provisions and safeguards that when triggered, filter out potential unsolicited emails much to the chagrin of marketers everywhere. Fortunately, with the know-how to necessarily stay … Read More

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3 Email Marketing Tips to Maximize Your Mother’s Day Results

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Mum’s the Word The third-most popular holiday in terms of consumer spending is also one that tends to sneak up on us the most. With spring in full swing, barbecues heating up, and beach season beckoning, a day devoted to Mom catches even the most conscientious of us by surprise. As marketers, we can capitalize on both people’s propensity to … Read More

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Winning Customers Back, One Campaign at a Time

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Baby Come Back. You’ve written, you’ve called, you’ve even stood outside in the rain playing their favorite jams from an oversized speaker. When the same old song and dance fail to show how much you want your customer to return to your business, it’s time to alter your approach and win them back with a strategy determined to bring them back … Read More

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Spring Cleaning for Email Marketing

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Without it feeling like a chore. You’ve purged the closet, straightened out the garage, and tidied up the trunk of your car. Now, in the spirit of sunnier spring days, it’s time to take a good, long look at your email marketing practices and undertake a bit of decluttering. We’re tasking you with three to-do’s that will increase your success … Read More

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On the Road with FetchRev: One Week in Dallas

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Find us Deep in the Heart of Texas from March 12th-16th We’re on the road again, bringing small business marketing to the state where everything’s bigger—from ten gallon hats to 20-ounce steaks. Our itinerary is stacked for a week of Texas-sized adventure in Dallas, but it’s hardly “all work and no play.” From leadership training to laser tag, we’re always … Read More

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The Price is Right: 3 Guidelines for Discounting Your Next Campaign

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Let’s make a deal. Everyone loves a bargain. We scavenge the clearance racks at our favorite retailers, count the seconds down until a sample sale starts, and scour thousands of deal sites searching for the seller with the lowest price. It’s common knowledge that consumers are more likely to spend money when they’re also saving money, so how can you create … Read More

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Why You Need a Marketing Calendar

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Make the days count. February is in full swing – but, are you keeping up with your New Year’s Resolutions? If you’re like most of us, you started with good intentions but have gradually become overwhelmed and ended up off track. Marketing is important, we all know this. However, in the day-to-day operations of a small business it can easily get … Read More

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How to Make Sense of Email Results

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Without the Marketing Degree. You’ve just completed your first—or your fifteenth—FetchRev campaign, and click the Results tab to get a breakdown of exactly how successful your efforts were. Understandably, one look at the data collected might feel like information overload, especially if you’re new to email marketing. Questions like, “Is this a good open rate?” and “What do I do … Read More

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Finding Success through Segmented Email Lists

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The great divide. With a little bit of ingenuity and a whole lot of collected data, segmenting your email list can lead to increased open rates, amplified engagement, and roaring revenue possibilities before your very eyes. Quite simply, effective list segmentation is kind of big deal. According to DMA,  77% of email marketing ROI came directly from segmented, targeted, and … Read More

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