Your bookmarks bar just got smarter. When John Lennon and Paul McCartney sat down to write the song “With a Little Help from My Friends,” they surely weren’t thinking from the perspective of a small business. However, when you consider the blood, sweat, tears, and sheer hours that an owner pours out to open, maintain, and grow their company, the … Read More
Tis’ the Season It’s the most wonderful time of the year. A seasonal sleigh ride of cookie baking, snowman building, and enough email marketing opportunites to make Santa smile. In fact, 20% of online sales among eCommerce retailers came directly from strategically sent email campaigns during the 2015 holiday season. Whether your gift-giving goal is to drive sales, get people … Read More
Reputation, Revenue, and Return Business Be timely. Be personal. Be relevant. This is the guiding mantra of email marketing, the words to live by that makes the difference between a missed opportunity and a revenue-generating machine. Despite the rise of social media, email remains one of the most effective channels to connect with your audience, however, building relationships with customers … Read More
Facebook marketing is one of the cornerstones of your local business’ marketing campaigns. Small and local businesses can find hundreds, if not thousands, of targeted leads through a focused Facebook campaign. However, Facebook can take a lot of time, especially at the beginning when you’re not sure exactly how to approach your marketing campaign. Fortunately, there are some time-saving techniques … Read More
Over the past few months, there has been a sharp decline in how frequently Business Pages appear in user’s News Feeds for free- something called organic reach. Facebook points to two major reasons for this decline.
Local email marketing is a powerful tool for a local business owner. It amazes me how many choose not to use this as a fundamental building block to grow their business. If I think about the local businesses I’ve given my email address to, it’s pretty well aligned to best practices about how to acquire customer emails – namely, offer … Read More
Local business owners have a lot of options when it comes to marketing their business online. And the predominant theme I hear is around having a measurable return, preferably in business growth and revenue, of time and marketing dollars spent. When it comes to Facebook marketing, a very common question I get is, “What’s the point of having more Facebook … Read More
With over 100 million users, Instagram has fast become a social media giant. Its image-based content provides the perfect opportunity to engage and impress your customers. But how can you use instagram for your local business to gain an advantage? How can you stand out? Here are 5 creative ways to use your Instagram account.