Make the days count. February is in full swing – but, are you keeping up with your New Year’s Resolutions? If you’re like most of us, you started with good intentions but have gradually become overwhelmed and ended up off track. Marketing is important, we all know this. However, in the day-to-day operations of a small business it can easily get … Read More
3 Ways to Drive Customer Referrals to Your Small Business
You’ve got a friend in me. From narrowing down the choice of which movie to see on a rain-soaked Saturday to acquiring assistance on cherry-picking the perfect appetizer before a big meal, we tend to resort to the recommendations of friends whenever we need a helping hand. When it comes to maximizing the potential of your campaign’s success, referral marketing can play a … Read More
Writing Subject Lines that Click
On the Subject of Subject Lines Step, for a moment, into a typical morning in the life of a single recipient on your email list. She wakes up, instantly powers on her smartphone, and begins scrolling through a river of information. Breaking news, photos from her best friend’s birthday party, sample sales at her favorite stores—each holding her … Read More
