This week, eMarketer came out with a study about the recent surge in spending of mobile ads, explaining that mobile advertising will now be one of the biggest sources of spending in the ad industry. In the past, businesses had been spending ad budgets heavily weighted on newspaper, magazine and radio advertising, but mobile ad spending is now rising–slowly and … Read More
8 Things You Didn’t Know About Social Media Marketing
Understanding the nuances of every social media site is a tricky endeavor. Just when you think you’ve figured it all out, Facebook introduces a new advertising platform. Or you notice not all of your Yelp reviews are appearing on your profile. Or you realize Google added yet another local business feature to their search engine. At the same time, you … Read More
Social vs. Formal Marketing On Facebook
The success of any small business has to do in part with satisfying a customers’ expectations. How you market yourself, whether online or offline, defines how customers perceive you. There are a few different ways you can go about marketing yourself on Facebook to get the best results. And there are two approaches to marketing on Facebook – social and formal.
5 Things Small Businesses Should Do to Stand Out Online
More and more consumers are turning to the web when they want to engage with a local business. As the competition increases, how will you stand out? Consumers will choose your business on the basis of first impressions; you have a crucial moment or two in which to capture their interest before they click over to one of the numerous … Read More
Want People To Open Your Emails?
Your email list is a valuable resource for your online marketing efforts and often times, the primary way you can communicate with your customer base. And while you want to leverage it the best you can, you also need to be careful not to abuse it. There’s a balance between increasing awareness and being a pest. Send too many emails, … Read More
Your Bounce Rate is High, And Here’s Why:
Your local business’ bounce rate refers to the percentage of people that visited one web page and left (or “bounced”) from your site without visiting a second page. The goal is to keep this number as low as it can be as it directly affects the success of your local business marketing campaigns. According to Web Analytics guru Avinash Kaushik, a bounce … Read More
Pros and Cons of Groupon: Is It Right for Your Business?
In November of 2013, Groupon rolled out a new platform in an effort to become the place for local search. The Groupon Marketplace moved away from daily deals via email and instead, now allows customers to visit one website and search for deals in their area. This is a shift away from the one time daily deals that were most … Read More
How to Build Your Brand Online and Win New Customers
It’s one thing to start a business. It’s another to grow a solid foundation of loyal customers who are passionate about your business. It seems like a simple idea- if your business makes your customers happy, they will come back again and again. If your business really makes your customers happy, they will come back with their friends and family … Read More
Timing on Social Media: Cheating The Clock to Engage Customers
In social media marketing, there is a lot of talk about the proper or perfect way of timing your posts. Some say that mornings are better, because people are on the way to work, while others say that nights are clearly better because people are home from work. There have been countless studies analyzing posts and user engagement, but many … Read More
The Perfect Tweet to Spark Your Marketing Power
According to social media marketing professionals, this is the “perfect tweet.” [ARTICLE TITLE] – http://url.com #hashtag by @TwitterHandle Other formulas for “successful tweets” consist of having a link, an image, and two hashtags. While many claim that there is a recipe to having profitable tweets, the success actually has to do with more than just the individual compounds of a … Read More
