Spring forward. This past Sunday, we set the hour hand back on our collective alarm clocks, cuckoo clocks, pocket watches, and Apple Watches, praising the high heavens for that oh-so-precious extra hour of daylight. All this sunshine naturally brightens our mood, our outlook, and our approach—and this is said with no disrespect to those 2:00 AM brilliant ideas that randomly … Read More
5 Copywriting Tips to Boost Your Next Campaign
The difference is in the details While not everyone can be a copy casting wizard of wordsmithery, absolutely anyone can channel their inner writing talent and craft a consumer pleasing campaign that produces positive results. Tapping into FetchRev’s big book of best practices, let’s take a look at five tips that will bring your next offer to life. 1. Stick to the … Read More
Mobile Advertising Is Taking Over
This week, eMarketer came out with a study about the recent surge in spending of mobile ads, explaining that mobile advertising will now be one of the biggest sources of spending in the ad industry. In the past, businesses had been spending ad budgets heavily weighted on newspaper, magazine and radio advertising, but mobile ad spending is now rising–slowly and … Read More