It’s really hard to create awareness for your brand, especially on Facebook. Recently, Facebook decreased organic reach, which makes it so that only about 1-2% of your fans will see your posts on their newsfeed. Facebook claims they did this because of the increasing amount of competition between businesses for content space on news feeds and that it’s in the … Read More
3 Things Small Business Owners Need To Include In Their Homepages
Your website is essential to the success of your small business. It’s what represents you to the hundreds, thousands of people that come across your page and subsequently decide if they want to spend their money on you. A bad website one can kill your business. A decent one is par for the course. But a great one?
3 Things You Didn’t Know About Your Tweets
Twitter just rolled out a new profile system with a few features that will dramatically improve how you interact with your followers and present yourself online. We know the basic concept of Twitter—short blurbs of information or content broadcasted to your followers— who can favorite, retweet or quote your tweet. Twitter’s profile design change has intensified how your small business … Read More
How to Survive and Thrive in the Face of Negative Online Reviews
Running your business in the digital age involves effectively managing your online reputation. The Internet affords you all sorts of ways to reach customers through advertising, but the web is often also a forum for disgruntled clients to vent their frustrations. While you may feel helpless in softening the blow of a negative review of your products or services, you … Read More
Harnessing Facebook vs Twitter For Small Businesses
Social media offers a cost-effective way of marketing a local business online. Many local businesses start out by using Facebook and Twitter for their online marketing campaigns, which is a fantastic choice because those two sites have more users than any others. However, what works well for marketing on Facebook doesn’t work so well on Twitter, and vice versa. Using … Read More
How to Build An Email List That Trusts You
Email marketing remains a valuable tool for businesses of every size. Being able to reach out to current and potential customers is a critical part of advertising, and advertising through email offers several advantages over other mediums. In fact, for every $1 spent on email marketing, the average return on investment was $40, making it the most profitable online marketing platform. But an … Read More
What You Need To Know About Spam Filters
What is a spam filter? The spam filter is a tool used in email to try to filter out “spam.” But what is spam? Spam’s technical definition is: “unsolicited, usually commercial email sent to a large number of addresses.”
Using Facebook’s “Stickiness” To Help Your Online Marketing
Recently, Inside Facebook came out with an article where they evaluated and measured Facebook’s “stickiness.” The article included statistics from SimilarWeb PRO about Facebook’s engagement and the influence it has on our lives. The data was astonishing—on average, there are over 828,000,000 Facebook visits a day. In addition, the average amount of time a day a user spends on Facebook … Read More
How to Create a Facebook Post That Converts
Facebook offers businesses the opportunity to connect with thousands, if not millions, of prospective customers. It’s pretty easy to get people to like your business’ Facebook page, but it’s frustrating when “likes” and “shares” don’t correspond to an increase in sales. Having hundreds of followers doesn’t do your business any good if they aren’t engaged in what you’re providing. Fortunately, … Read More
Focusing on Your Online Reputation Means Focusing on Your Customers
In today’s ultra-connected world, online reputation counts for a lot, even if your business has a strong offline element. A recent BrightLocal study found that 95% of consumers use the web to find local businesses. Bottom line is that if you do not have a strong online presence, you are going to lose customers. Why Invest In Protecting Your Online … Read More
