Plug life. A large portion of our day-to-day work is dedicated to email marketing, from meticulously planning highly personalized special offers to crafting interest-piquing subject lines. Still, so much of the success of email as a distribution channel depends on your buyers’ level of engagement. Enabling the FetchRev web plugin is the ideal way to market to your customers when they … Read More
Spring Cleaning for Email Marketing
Without it feeling like a chore. You’ve purged the closet, straightened out the garage, and tidied up the trunk of your car. Now, in the spirit of sunnier spring days, it’s time to take a good, long look at your email marketing practices and undertake a bit of decluttering. We’re tasking you with three to-do’s that will increase your success … Read More
Creating a Next Level Newsletter
Read all about it. Hosting an industry event, showcasing a seasonal sale, or even relocating the business to a brand new locale? A FetchRev newsletter campaign is your best bet for broadcasting your message loud and clear. This crowd-reaching class of campaign allows for the most customization and creativity, so it’s important keep abreast of best practices to ensure your content is clear, concise, and optimized. … Read More
The Price is Right: 3 Guidelines for Discounting Your Next Campaign
Let’s make a deal. Everyone loves a bargain. We scavenge the clearance racks at our favorite retailers, count the seconds down until a sample sale starts, and scour thousands of deal sites searching for the seller with the lowest price. It’s common knowledge that consumers are more likely to spend money when they’re also saving money, so how can you create … Read More
3 Common Campaign Mistakes (and How to Avoid Them)
Make no mistake about it. We’re only human. We’re destined to fail, to fall, to figure it out after we gone back to the drawing board and broken it all down only to begin again. We learn through our mistakes, we own them, understand them and leave them in the the past as references to where it went wrong before … Read More
Why You Need a Marketing Calendar
Make the days count. February is in full swing – but, are you keeping up with your New Year’s Resolutions? If you’re like most of us, you started with good intentions but have gradually become overwhelmed and ended up off track. Marketing is important, we all know this. However, in the day-to-day operations of a small business it can easily get … Read More
How to Make Sense of Email Results
Without the Marketing Degree. You’ve just completed your first—or your fifteenth—FetchRev campaign, and click the Results tab to get a breakdown of exactly how successful your efforts were. Understandably, one look at the data collected might feel like information overload, especially if you’re new to email marketing. Questions like, “Is this a good open rate?” and “What do I do … Read More
A Heart to Heart on Valentine’s Day Campaigns
So much better when we’re together. Love is in the air—and finding the perfect gift to show how much they care is square on the minds of your customers. In 2016, the average American spent $146.84 on Valentine’s Day, from dozen-rose bouquets and singing teddy bears to tandem treats like couples’ massages (and even paintball games) star-crossed sweethearts just couldn’t … Read More
Finding Success through Segmented Email Lists
The great divide. With a little bit of ingenuity and a whole lot of collected data, segmenting your email list can lead to increased open rates, amplified engagement, and roaring revenue possibilities before your very eyes. Quite simply, effective list segmentation is kind of big deal. According to DMA, 77% of email marketing ROI came directly from segmented, targeted, and … Read More
Creating a Birthday Campaign that Takes the Cake
We’re going to market like it’s your birthday. Unique in universal appeal, a birthday is celebration that connects us all on our special day and provides a gentle reminder to reach out to those that matter most in a hopefully non-belated fashion. Birthdays are the one piece of demographic information that everyone on your email list has in common—because after … Read More
