You’ve got a friend in me. From narrowing down the choice of which movie to see on a rain-soaked Saturday to acquiring assistance on cherry-picking the perfect appetizer before a big meal, we tend to resort to the recommendations of friends whenever we need a helping hand. When it comes to maximizing the potential of your campaign’s success, referral marketing can play a … Read More
3 Reasons Customers Unsubscribe from Email Lists and How FetchRev Can Help
Stay with us. Nobody likes to say goodbye, but are your emails making it simple for subscribers to bid you adieu? Customers unsubscribe from email lists for a variety of reasons—and remember, many are not personal—but if you’re seeing your numbers drop off, it could be time to consider making a few changes to your email marketing strategy. Strap in as we … Read More
5 Ways to Reach Your Clients During the Holiday Shopping Season
Tis’ the Season It’s the most wonderful time of the year. A seasonal sleigh ride of cookie baking, snowman building, and enough email marketing opportunites to make Santa smile. In fact, 20% of online sales among eCommerce retailers came directly from strategically sent email campaigns during the 2015 holiday season. Whether your gift-giving goal is to drive sales, get people … Read More
How to Drive Successful Results with Automated Emails
Reputation, Revenue, and Return Business Be timely. Be personal. Be relevant. This is the guiding mantra of email marketing, the words to live by that makes the difference between a missed opportunity and a revenue-generating machine. Despite the rise of social media, email remains one of the most effective channels to connect with your audience, however, building relationships with customers … Read More
The Power and Potential of a Strong Online Presence
Strength in Numbers No matter the industry, a healthy online presence serves as the sturdy foundation beneath the home of any well-structured marketing strategy. As a reminder, note that 64% off all in-store sales are influenced by what your customers discover online, so even if a majority of your clientele prefer to do their actual business offline, there’s still value to be unearthed in … Read More
Writing Subject Lines that Click
On the Subject of Subject Lines Step, for a moment, into a typical morning in the life of a single recipient on your email list. She wakes up, instantly powers on her smartphone, and begins scrolling through a river of information. Breaking news, photos from her best friend’s birthday party, sample sales at her favorite stores—each holding her … Read More
Why Online Reviews Should Matter to Your Business
Making sense of the good, the bad, and everything in between. When it comes to your online reputation – reviews are the rock & roll to word-of-mouth’s country classics. Simply put, online reviews have become a customary, convenient response for your clients to share their thoughts and rate their experiences for all to see. Furthermore, sites that publish crowd-sourced reviews such … Read More
5 Copywriting Tips to Boost Your Next Campaign
The difference is in the details While not everyone can be a copy casting wizard of wordsmithery, absolutely anyone can channel their inner writing talent and craft a consumer pleasing campaign that produces positive results. Tapping into FetchRev’s big book of best practices, let’s take a look at five tips that will bring your next offer to life. 1. Stick to the … Read More
Picture the Perfect Campaign: Tips for Finding the Right Image
Image is everything. Isn’t it? As a collective, people are a visual sort who respond appropriately to alluring images and graphics everywhere from the real world to the world wide web. When it comes to constructing a campaign that converts, keep in mind that choosing the right imagery is a crucial component to your success. The Rules of Engagement First … Read More
How to Generate Revenue from Your Email List
In today’s world of technically-savvy consumers, you have the opportunity to connect with them even after they walk out the door. It’s not just about traditional marketing methods anymore – you can and should be working to reach your customers online, wherever they are. One of the best ways to do this is through email – collecting email addresses from … Read More
