5 Exciting Valentine’s Day Email Marketing Campaigns

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National holidays are always a great way to start a conversation with your customers – and Valentine’s Day is no exception. Sending email offers and specials around the holiday is a great way for small businesses looking to engaging existing customers and drive revenue. We’ve worked with hundreds of clients to create, optimize and deliver their Valentine’s Day email marketing … Read More

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5 Creative Email Marketing Campaigns

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I always appreciate when a business sends me a creative and innovative email. It shows that they are professional and put together. Most importantly, it shows that they care about the customer experience and me as a customer. But there are times when I will delete a business email without even opening it simply because I get so much email … Read More

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Do’s and Don’ts of Asking for a Customer’s Email

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Email is one of the best methods for getting in touch with your customers again – in fact over 70% of consumers preferred to hear from brands via email. Email marketing still offers small and local business a cost-effective way to create sustainable, high-value relationships with consumers. In order to build an effective email marketing program, you have to start … Read More

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The 3 Best Emails to Send for Holiday Season Sales

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Whether you’re ready or not, the holiday season is just around the corner. Besides extra staff on site, what are the best ways to make the most of the record-high number of shoppers? Sending the right message at the right time is one of the best ways to capitalize on national trends like holiday shopping. Here are three of the … Read More

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Why Nobody Is Opening (Let Alone Reading) Your Emails

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Sending emails to your customers can sometimes feel like shouting out into a big, black abyss. When no one comes in excited about the discount you just emailed out it begs the question, “Are people even opening my emails?” A good first step to understand and resolve this problem is by checking something called your email open rate. This is … Read More

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The Three Tell-Tale Warnings Signs of a Bad Email List

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Whether you’re brand new to the game or you’re a seasoned veteran, an important step in building a robust email marketing program is keeping a close eye on the success of your campaigns. But what happens when things start going down the drain? How can you diagnose and address the symptoms of a bad email list?

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6 Reasons Local Businesses Should Never Buy an Email List

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Once you create your email marketing list, you need to build your subscriber base. Most businesses do this by creating an opt-in campaign to encourage prospects to sign up for the email list. Some companies, however, offer another option — purchasing email addresses that you can add to your list without contacting the email address owners. You may be tempted … Read More

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