Email can be a powerful tool if you want to grab readers’ attention and turn them into paying customers. We’ve found, though, that emailing too much can turn readers off instead of exciting them about your business. If you’ve been guilty of sending too many emails in the past, don’t panic. We’ve found some strategies that really work to get people … Read More
The Massive Problem with Sending Too Many Emails to Customers
You may have heard that email marketing is the most effective type of marketing available today. It’s true that if you have a solid email marketing campaign, your return on your investment can be up to 4,300%. However, there’s such a thing as sending too many emails to customers and it could cause a lot of problems for you down … Read More
Why Local Businesses Are Getting Blacklisted (And How Opt-Ins Can Help)
Email marketing is a powerful tool that, when used correctly, can generate large returns on your investment. The more targeted leads you have on your email marketing list, the more likely you are to convert prospects to sales. There are lots of ways to encourage people to opt-in to your email list–that is, agree to start receiving your email. You … Read More
4 Conversions Killers in Your Local Business Email Marketing
Email marketing is a powerful tool that generates leads you can convert into paying customers. Local businesses benefit from email marketing programs because they generate a large return in exchange for just a small investment of time and money. When implemented correctly, email marketing can jump-start your local business’s growth; however, it’s important to avoid some bad habits that can kill … Read More
How to Make Your Email Newsletters Valuable
Email newsletters are a potent tool for attracting new prospects and converting them into customers. It can be difficult to decide what to include in an email newsletter, especially if you are very busy and don’t have much time to put something together. Once you understand the different types of newsletter content, you can choose content that will resonate with … Read More
How to Collect Emails From Facebook to Grow Your Small Business
Two of your most powerful marketing tools are your Facebook page and your email marketing list. Both of these tools allow you to make personal connections with your prospective customers and encourage them to do business with you. Here’s how to collect emails from Facebook to grow your small business. In order to really succeed, you’ll need to get every … Read More
Why Digital Coupons are Valuable for Small Businesses
Many small businesses don’t have either the time or money to invest in a large-scale marketing campaign. Fortunately, you don’t need to in order to convert more of your engaged prospects into paying customers. One of the marketing tools that is easiest to implement and has the most success is the use of digital coupons. Digital coupons are effective because … Read More
The Power Of P.S. In Email Marketing
Email marketing is one of the most profitable and cost-effective ways to convert customers, but doing so flawlessly seems to befuddle a lot of small business owners. Postscript, otherwise known as P.S., is an afterthought. Usually, it’s a sentence or paragraph that follows the main body and signature of an email. Often times, we tend to associate P.S. as a … Read More
Why Email Marketing Is Still King
Industry trends such as content marketing, social media, online reputation management and local search make it easy to dismiss the most cost-effective marketing tool to grow a small business- email. Although often discounted, email marketing still offers small and local business a cost-effective way to create sustainable, high-value relationships with consumers. Here are five reasons why email is still king.
Is Your Email List Smart?
When you’re looking to optimize your email marketing, there can be a lot of tips and tricks to think about. One of the best, most effective ways to get better open rates, better click through rates, and even more revenue is through list segmentation. List segmentation is a feature that allows you to divide up your email list into smaller … Read More
