Email marketing is a cost-effective, easy way to communicate with your customers. It empowers you to build your brand, nurture your customer relationships, drive traffic to your sales events, and get online reviews that convince reluctant customers to try your products and services. Email marketing is effective for two main reasons: Almost everyone uses and checks their email on a … Read More
How to Measure Your Email Marketing for Success
Many business owners have an email marketing list in order to generate new leads. However, it can be confusing trying to figure out whether your campaign is working, or how to optimize it. Thankfully, there are several metrics that can help you measure the success of your email marketing campaign. How to Measure Your Email Marketing for Success
How to Build An Email List That Trusts You
Email marketing remains a valuable tool for businesses of every size. Being able to reach out to current and potential customers is a critical part of advertising, and advertising through email offers several advantages over other mediums. In fact, for every $1 spent on email marketing, the average return on investment was $40, making it the most profitable online marketing platform. But an … Read More
What You Need To Know About Spam Filters
What is a spam filter? The spam filter is a tool used in email to try to filter out “spam.” But what is spam? Spam’s technical definition is: “unsolicited, usually commercial email sent to a large number of addresses.”
Why Nobody Reads Your Emails
Email marketing is a very important tool in engaging your customer base and growing your small business. Maximizing your success means making sure every email of yours will be read—and where appropriate, produce the desired call-to-action. However, that’s not always the case. Often times, people won’t read your entire email. With every email you craft, you’re investing time and effort … Read More
The Power of Storytelling To Engage Your Audience
Bob owns Good Eatz. He had always been a cook, but three years ago, he decided to buy a restaurant and run his own business. He loves two things: food and making people happy. Bob thought that the two would be enough for him to run his small business. However, Bob had a problem. After a year of trying to ramp … Read More
Chunk—good for PB&J, better for emails
I was going through my email inbox the other day, clicking on various emails from businesses that I’d given my email addresses to (retail clothing stores and some restaurants) and noticed something. After about 15 seconds on each email, I would abort. Something about the way the email was formatted made me want to leave and look at something else. Most … Read More
8 Things You Didn’t Know About Social Media Marketing
Understanding the nuances of every social media site is a tricky endeavor. Just when you think you’ve figured it all out, Facebook introduces a new advertising platform. Or you notice not all of your Yelp reviews are appearing on your profile. Or you realize Google added yet another local business feature to their search engine. At the same time, you … Read More
Want People To Open Your Emails?
Your email list is a valuable resource for your online marketing efforts and often times, the primary way you can communicate with your customer base. And while you want to leverage it the best you can, you also need to be careful not to abuse it. There’s a balance between increasing awareness and being a pest. Send too many emails, … Read More
Timing on Social Media: Cheating The Clock to Engage Customers
In social media marketing, there is a lot of talk about the proper or perfect way of timing your posts. Some say that mornings are better, because people are on the way to work, while others say that nights are clearly better because people are home from work. There have been countless studies analyzing posts and user engagement, but many … Read More
