Two Easy Ways to Beef Up Your Marketing Database

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Fact: Your customer email marketing database degrades by about 25% each year. Your contact’s email addresses change, they may unsubscribe, or sometimes you just have contacts that use fake emails to fill out forms on various websites…yours included. Whatever the reason may be, it is crucial to your business’s marketing success that you pay attention to your database. A marketing database that … Read More

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Our Five Favorite Resources for Small Business Marketing Success

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Tools of the trade. Between weaving the perfect words together to promote your latest deal, staying on schedule with your social media calendar, and maintaining a memorable brand image, the daily tasks of marketing your local business can feel incredibly daunting. Luckily, the internet is rich with resources that make your life a bit easier—from finding the right colors to … Read More

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5 Ways to Reach Your Clients During the Holiday Shopping Season

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Tis’ the Season It’s the most wonderful time of the year. A seasonal sleigh ride of cookie baking, snowman building, and enough email marketing opportunites to make Santa smile. In fact, 20% of online sales among eCommerce retailers came directly from strategically sent email campaigns during the 2015 holiday season. Whether your gift-giving goal is to drive sales, get people … Read More

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Do’s and Don’ts of Running Online Ads for Your Business

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As more and more people reach for Google instead of the phone book, online ads are becoming the best way to get your business in front of the right people. Solutions such as Facebook Ads and Google AdWords put your ads where people are hanging out. If done correctly, these platforms can open up an entirely new market of new … Read More

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Turning Likes Into Dollars: Why Facebook Likes Still Matter

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Facebook is not just a social network anymore. Facebook is not just about puppy photos, wedding announcements and status updates about the grocery store. The world’s most popular social network is quickly evolving into one of the best advertising platforms out there for businesses and brands of all sizes. But when Facebook announced that brands can expect to reach 1-2% … Read More

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Why You Absolutely Must Start Paying for Facebook Marketing

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Facebook is one of the most effective advertising tools available online. Everyone from individuals to small businesses are leveraging their presence on Facebook in order to garner more interest and increase their audiences. But not everyone is getting the most out of their Facebook page.

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Local Business Facebook Marketing Tips That Really Do Work

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Facebook is a virtual goldmine for local business owners. Out of the millions of people who use Facebook daily, there are at least a few thousand out there who fit into your target market and who are eager to engage with your local business online. Before signing up for Facebook, learn these five crucial Facebook marketing tips so that you … Read More

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6 (More) Terrible Social Media Tips You Should Ignore

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Social media marketing is an important part of your marketing campaign. On average, Facebook receives 809 million visits per month, making it one of the strongest marketing channels out there, and that’s only one social network. Thanks to the size of the market on social media, there are a ton of blogs giving advice about how to leverage this channel. Unfortunately, … Read More

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Facebook 101: How to Boost a Facebook Post

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In the era of declining organic reach on Facebook, small and local businesses have turned to paid Facebook posts in order to get their content in front of their audience. As of today, businesses can expect to reach only 2-6% of their audience organically. Once we realized that our customers’ – and even our own – Facebook posts weren’t reaching … Read More

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