Oh, the places you’ll go. As the Class of 2017 collectively turn their tassels to the left, small businesses have an opportunity to capitalize on a major gift-giving occasion. According to the National Retail Federation, the average person in the market for a graduation gift will spend $106.45, a spending trend that continues to move to the top of the class. … Read More
5 Ways to Get Your Business In Front of Potential New Customers on Google
Whenever I am looking for a new hair salon or a new dentist the first place I turn to is Google. Google has worked really hard to make the best search engine possible and it almost always delivers. They use my location, my past searches, even my social media profiles to provide me with information that I will find most … Read More
Do’s and Don’ts of Running Online Ads for Your Business
As more and more people reach for Google instead of the phone book, online ads are becoming the best way to get your business in front of the right people. Solutions such as Facebook Ads and Google AdWords put your ads where people are hanging out. If done correctly, these platforms can open up an entirely new market of new … Read More
How to Survive and Thrive in the Face of Negative Online Reviews
Running your business in the digital age involves effectively managing your online reputation. The Internet affords you all sorts of ways to reach customers through advertising, but the web is often also a forum for disgruntled clients to vent their frustrations. While you may feel helpless in softening the blow of a negative review of your products or services, you … Read More
8 Things You Didn’t Know About Social Media Marketing
Understanding the nuances of every social media site is a tricky endeavor. Just when you think you’ve figured it all out, Facebook introduces a new advertising platform. Or you notice not all of your Yelp reviews are appearing on your profile. Or you realize Google added yet another local business feature to their search engine. At the same time, you … Read More
Google+ vs. Yelp Online Reviews- What’s the Difference?
Online reviews are important for every small business because they establish credibility with new customers- in fact, a recent study shows that 83% of buyers no longer trust advertising but most trust recommendations from users online. When deciding where to go for dinner, for a haircut, or any other local service, people turn to websites like Yelp or Google. Yelp and … Read More
