They say that you can’t judge a book by its cover, but you can certainly judge a business by its website. Broken links, out of date information and overly-aggressive advertising not only look bad, but also leave a distasteful first impressions — and first impressions can either bring in sales or influence customers to spend their money elsewhere. That’s why … Read More
The Best is Yet to Come—Creating a May Marketing Calendar
Setting the stage for summer success. Acting as the bridge between spring and summer, the merry month of May never ceases to build the toe-tapping anticipation levels of everyone from students on the cusp of graduation to employees subtly cashing in their vacation hours and planning their great escape to parts unknown. For business owners, the month is just bursting … Read More
Timely Results—3 Bright Ideas for Spring Success
Spring forward. This past Sunday, we set the hour hand back on our collective alarm clocks, cuckoo clocks, pocket watches, and Apple Watches, praising the high heavens for that oh-so-precious extra hour of daylight. All this sunshine naturally brightens our mood, our outlook, and our approach—and this is said with no disrespect to those 2:00 AM brilliant ideas that randomly … Read More
Spring Forward—Creating a March FetchRev Campaign Calendar
Third month’s a charm. Compared with the other eleven months of the calendar year, March just seems to get a bad rap. From a weather forecast that’s stuck in-between sunshine and scattered showers to the scary spectre of the Ides of March (if you’re Julius Caesar, that is), the third try of the new year can’t help to be more … Read More
In Gratitude: Happy Thanksgiving from FetchRev
We’re just thanking out loud. As we power down our laptops, set up our voicemails, and shift our focus from birthday collectors to green bean casseroles, we’d like to take a collective moment of appreciation for everything that we’re grateful for before clocking out. We’re thankful for our FetchRev family, here in Tempe and throughout the country. We’re thankful for … Read More
Black Friday, Cyber Monday: How to Schedule Your Campaigns for Success
‘Tis the season of giving. Last year represented a marketing milestone for online shopping during the hectic holiday hustle of the always busy Thanksgiving weekend. With a seasonal shift continuing to drift further away from the traditional lengthy lines and shopping cart sprints of years past, a record $3.34 billion was spent online as shoppers chose to spend their dollars … Read More
Special Delivery Vol. 2—Finding Your Way Around Spam Filters
Because when it comes to email marketing, there’s nothing quite as frustrating as a failure to launch. Editor’s Note: Click here for the first installment of our series on spam. It’s a done deal. From choosing the perfect price points to spotlighting your most popular services, you’ve successfully nailed each and every best practice recommended and you’re ready to rake … Read More
Resources for Small Business Marketing Success, Part II
Your bookmarks bar just got smarter. When John Lennon and Paul McCartney sat down to write the song “With a Little Help from My Friends,” they surely weren’t thinking from the perspective of a small business. However, when you consider the blood, sweat, tears, and sheer hours that an owner pours out to open, maintain, and grow their company, the … Read More
Marketing 101—Creating a First-Class Back to School Special
It’s that time of the year again. Back to school season brings the sounds of children chattering as they wait for the bus, the bright white reflection of sneakers that have yet to touch the blacktop, and a full-scale rush on pencils and graphing calculators. For students from kindergarten through college (and their parents), the month of August is hot … Read More
Extreme Makeover: Marketing Edition
Zero to hero. Chess club champion gets a haircut and a lesson in style and is voted prom king. Run-down old ranch is revamped with fresh appliances and becomes the place a struggling family of five can call home. Out-of-touch CEO spends time with the blue collar workers in his company and learns a lesson in generosity. It’s clear by … Read More
