And we’re off to the races. On the race tracks at Dallas Karting Complex, there’s only one speed: fast. When it comes to getting customers back on the course, developing a digital promotions strategy to kick things into high gear karting-style came with an added push. DKC’s owner had already done the heavy lifting as their email collection process netted … Read More
4 New Year’s Resolutions for Small Business Owners
In one year and out the other. Amid the traditional celebratory toasts of bubbly and customary chorus of Auld Lang Syne lies resolutions audibly or privately expressed in eager anticipation of a brand new year. But before you can start 2017 off with a bang, take the necessary time to acknowledge all that you accomplished and experienced in 2016 with an eye toward … Read More
How to Drive Successful Results with Automated Emails
Reputation, Revenue, and Return Business Be timely. Be personal. Be relevant. This is the guiding mantra of email marketing, the words to live by that makes the difference between a missed opportunity and a revenue-generating machine. Despite the rise of social media, email remains one of the most effective channels to connect with your audience, however, building relationships with customers … Read More
Collecting Customer Birthdays: Why It’s Important and How It Can Help Generate Revenue
At FetchRev, our main goal is helping our clients grow their businesses – in whatever way they see fit. Many of our clients want help generating more revenue. There are a lot of different ways to go about doing this. But one of the very first thing we ask is: are you doing something special for your customers’ birthdays? I know, I … Read More
Yelp Faces Another Lawsuit Over Review Policy
It has been rumored that Yelp has kept fake reviews on it’s website as a way to extract more money from it’s clients. Many businesses have claimed that once they started paying for Yelp advertising, the fake reviews came down or were filtered out.
Marketing to Millennials: How Local Businesses Can Get Inside Their Minds
The most tech savvy generation. Often called narcissistic and entitled. “Millennial” is the name attributed to the generation born between the early ‘80s and ‘00s. These teens and young adults are frequent customers of your local businesses, and have abundant purchasing power—they spend more than $600 billion per year, and are 65% more likely to eat out with friends than … Read More
How to Solicit Customer Reviews: The 4 Tricks Local Business Owners Need to Know
Local businesses rely on word-of-mouth to bring customers to their doors or to the home page of their websites. Gaining a positive reputation in local communities is an important part of every local business’ marketing plan. One of the best ways to gain customers’ trust is to get positive reviews on platforms like Google+ and Yelp. Review sites like Yelp … Read More
The Ultimate Guide to Word of Mouth Marketing for Local Businesses
Although people often search online for local businesses and services, the best form of advertising is still word of mouth. Businesses attract more customers via word of mouth marketing than through any other marketing channel; in order to succeed, you’ll need to maximize your word of mouth referrals. Word of Mouth Defined According to Entrepreneur.com, word of mouth advertising is: An … Read More
Delete, Apologize, Move On: 3 Simple Steps to Handling a Social Media Mistake
If you’re new to social media marketing, you might be a little bit intimidated by the scope of what you’re doing. Every social media post has the potential to be seen by millions of people, and once you post something on the Internet, it’s there in some form forever, even if you delete it. It’s natural to be concerned about … Read More
How You Can Use Online Reviews to Grow Your Small Business
Online reviews are one of the best ways to attract new customers to your small business. Positive reviews demonstrate that you are a credible business that gives people what they are looking for. There are several creative ways to use online reviews in order to get your followers’ attention and convert more of them into paying customers.
