Fact: Your customer email marketing database degrades by about 25% each year. Your contact’s email addresses change, they may unsubscribe, or sometimes you just have contacts that use fake emails to fill out forms on various websites…yours included. Whatever the reason may be, it is crucial to your business’s marketing success that you pay attention to your database. A marketing database that … Read More
Our Five Favorite Resources for Small Business Marketing Success
Tools of the trade. Between weaving the perfect words together to promote your latest deal, staying on schedule with your social media calendar, and maintaining a memorable brand image, the daily tasks of marketing your local business can feel incredibly daunting. Luckily, the internet is rich with resources that make your life a bit easier—from finding the right colors to … Read More
3 Ways to Drive Customer Referrals to Your Small Business
You’ve got a friend in me. From narrowing down the choice of which movie to see on a rain-soaked Saturday to acquiring assistance on cherry-picking the perfect appetizer before a big meal, we tend to resort to the recommendations of friends whenever we need a helping hand. When it comes to maximizing the potential of your campaign’s success, referral marketing can play a … Read More
The Power and Potential of a Strong Online Presence
Strength in Numbers No matter the industry, a healthy online presence serves as the sturdy foundation beneath the home of any well-structured marketing strategy. As a reminder, note that 64% off all in-store sales are influenced by what your customers discover online, so even if a majority of your clientele prefer to do their actual business offline, there’s still value to be unearthed in … Read More
These 3 Social Media Marketing Mistakes Could Be Costing You Customers
Every business should have it’s own social media strategy. Because there are so many people on channels like Facebook and Twitter, businesses should try to reach them where they’re spending the majority of their time. While the nitty gritty of each businesses’ plan will inevitably vary, there are a few key things you should always keep in mind if you want to … Read More
4 Reasons Why You Absolutely Need to Focus on Facebook Marketing
Facebook isn’t just for sharing vacation photos and stalking your childhood nemesis anymore – Facebook is now where millennial get their political news, where people find jobs and apartments, and most importantly, where businesses find customers. If you’re brand new to online marketing for your business, Facebook is a great place to start. Not only are you reaching millions, if not … Read More
5 Exciting Valentine’s Day Email Marketing Campaigns
National holidays are always a great way to start a conversation with your customers – and Valentine’s Day is no exception. Sending email offers and specials around the holiday is a great way for small businesses looking to engaging existing customers and drive revenue. We’ve worked with hundreds of clients to create, optimize and deliver their Valentine’s Day email marketing … Read More
Yelp Faces Another Lawsuit Over Review Policy
It has been rumored that Yelp has kept fake reviews on it’s website as a way to extract more money from it’s clients. Many businesses have claimed that once they started paying for Yelp advertising, the fake reviews came down or were filtered out.
Live Tweeting Is Essential for Local Businesses, And Here’s How You Do it
Twitter has gotten a lot of press as a popular social media site, and some local businesses are jumping on the bandwagon. Twitter is an excellent marketing tool if used the right way. It’s not just a self-promotional tool, but a site that can be used to help drive engagement by opening dialogues with online prospects and customers. One way … Read More
Local Business Facebook Marketing Tips That Really Do Work
Facebook is a virtual goldmine for local business owners. Out of the millions of people who use Facebook daily, there are at least a few thousand out there who fit into your target market and who are eager to engage with your local business online. Before signing up for Facebook, learn these five crucial Facebook marketing tips so that you … Read More
