Make the days count. February is in full swing – but, are you keeping up with your New Year’s Resolutions? If you’re like most of us, you started with good intentions but have gradually become overwhelmed and ended up off track. Marketing is important, we all know this. However, in the day-to-day operations of a small business it can easily get … Read More
How to Make Sense of Email Results
Without the Marketing Degree. You’ve just completed your first—or your fifteenth—FetchRev campaign, and click the Results tab to get a breakdown of exactly how successful your efforts were. Understandably, one look at the data collected might feel like information overload, especially if you’re new to email marketing. Questions like, “Is this a good open rate?” and “What do I do … Read More
Finding Success through Segmented Email Lists
The great divide. With a little bit of ingenuity and a whole lot of collected data, segmenting your email list can lead to increased open rates, amplified engagement, and roaring revenue possibilities before your very eyes. Quite simply, effective list segmentation is kind of big deal. According to DMA, 77% of email marketing ROI came directly from segmented, targeted, and … Read More
3 Reasons Customers Unsubscribe from Email Lists and How FetchRev Can Help
Stay with us. Nobody likes to say goodbye, but are your emails making it simple for subscribers to bid you adieu? Customers unsubscribe from email lists for a variety of reasons—and remember, many are not personal—but if you’re seeing your numbers drop off, it could be time to consider making a few changes to your email marketing strategy. Strap in as we … Read More
5 Ways to Reach Your Clients During the Holiday Shopping Season
Tis’ the Season It’s the most wonderful time of the year. A seasonal sleigh ride of cookie baking, snowman building, and enough email marketing opportunites to make Santa smile. In fact, 20% of online sales among eCommerce retailers came directly from strategically sent email campaigns during the 2015 holiday season. Whether your gift-giving goal is to drive sales, get people … Read More
How to Drive Successful Results with Automated Emails
Reputation, Revenue, and Return Business Be timely. Be personal. Be relevant. This is the guiding mantra of email marketing, the words to live by that makes the difference between a missed opportunity and a revenue-generating machine. Despite the rise of social media, email remains one of the most effective channels to connect with your audience, however, building relationships with customers … Read More
Writing Subject Lines that Click
On the Subject of Subject Lines Step, for a moment, into a typical morning in the life of a single recipient on your email list. She wakes up, instantly powers on her smartphone, and begins scrolling through a river of information. Breaking news, photos from her best friend’s birthday party, sample sales at her favorite stores—each holding her … Read More
Picture the Perfect Campaign: Tips for Finding the Right Image
Image is everything. Isn’t it? As a collective, people are a visual sort who respond appropriately to alluring images and graphics everywhere from the real world to the world wide web. When it comes to constructing a campaign that converts, keep in mind that choosing the right imagery is a crucial component to your success. The Rules of Engagement First … Read More
Why Local Businesses Are Getting Blacklisted (And How Opt-Ins Can Help)
Email marketing is a powerful tool that, when used correctly, can generate large returns on your investment. The more targeted leads you have on your email marketing list, the more likely you are to convert prospects to sales. There are lots of ways to encourage people to opt-in to your email list–that is, agree to start receiving your email. You … Read More
Is Your Email List Smart?
When you’re looking to optimize your email marketing, there can be a lot of tips and tricks to think about. One of the best, most effective ways to get better open rates, better click through rates, and even more revenue is through list segmentation. List segmentation is a feature that allows you to divide up your email list into smaller … Read More
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