It’s that time of the year again. Back to school season brings the sounds of children chattering as they wait for the bus, the bright white reflection of sneakers that have yet to touch the blacktop, and a full-scale rush on pencils and graphing calculators. For students from kindergarten through college (and their parents), the month of August is hot … Read More
Creating a Best-In-Class Graduation Campaign
Oh, the places you’ll go. As the Class of 2017 collectively turn their tassels to the left, small businesses have an opportunity to capitalize on a major gift-giving occasion. According to the National Retail Federation, the average person in the market for a graduation gift will spend $106.45, a spending trend that continues to move to the top of the class. … Read More
FetchRev Celebrates National Small Business Week
There and back again. From the artisan bistro where you get your morning caffeine fix to the corner gas station where you fill up your tank, small businesses play a vital role in our day-to-day lives. Their contributions are so important, in fact, that for every year since 1963, the President of the United States has issued a proclamation announcing … Read More
3 Email Marketing Tips to Maximize Your Mother’s Day Results
Mum’s the Word The third-most popular holiday in terms of consumer spending is also one that tends to sneak up on us the most. With spring in full swing, barbecues heating up, and beach season beckoning, a day devoted to Mom catches even the most conscientious of us by surprise. As marketers, we can capitalize on both people’s propensity to … Read More
Winning Customers Back, One Campaign at a Time
Baby Come Back. You’ve written, you’ve called, you’ve even stood outside in the rain playing their favorite jams from an oversized speaker. When the same old song and dance fail to show how much you want your customer to return to your business, it’s time to alter your approach and win them back with a strategy determined to bring them back … Read More
Success at First Sight: How to Utilize a FetchRev Website Plugin
Plug life. A large portion of our day-to-day work is dedicated to email marketing, from meticulously planning highly personalized special offers to crafting interest-piquing subject lines. Still, so much of the success of email as a distribution channel depends on your buyers’ level of engagement. Enabling the FetchRev web plugin is the ideal way to market to your customers when they … Read More
Spring Cleaning for Email Marketing
Without it feeling like a chore. You’ve purged the closet, straightened out the garage, and tidied up the trunk of your car. Now, in the spirit of sunnier spring days, it’s time to take a good, long look at your email marketing practices and undertake a bit of decluttering. We’re tasking you with three to-do’s that will increase your success … Read More
Creating a Next Level Newsletter
Read all about it. Hosting an industry event, showcasing a seasonal sale, or even relocating the business to a brand new locale? A FetchRev newsletter campaign is your best bet for broadcasting your message loud and clear. This crowd-reaching class of campaign allows for the most customization and creativity, so it’s important keep abreast of best practices to ensure your content is clear, concise, and optimized. … Read More
The Price is Right: 3 Guidelines for Discounting Your Next Campaign
Let’s make a deal. Everyone loves a bargain. We scavenge the clearance racks at our favorite retailers, count the seconds down until a sample sale starts, and scour thousands of deal sites searching for the seller with the lowest price. It’s common knowledge that consumers are more likely to spend money when they’re also saving money, so how can you create … Read More
3 Common Campaign Mistakes (and How to Avoid Them)
Make no mistake about it. We’re only human. We’re destined to fail, to fall, to figure it out after we gone back to the drawing board and broken it all down only to begin again. We learn through our mistakes, we own them, understand them and leave them in the the past as references to where it went wrong before … Read More
