Here we go again. It’s January. That time of year when there’s a longer line to get into Zumba class than the drive-through, proverbial piggy banks begin stockpiling pennies, and the alcohol and tobacco industries take a major sales hit. The majority of us look to a new year as the ideal moment to hit the reset button and make a … Read More
Why Online Reviews Should Matter to Your Business
Making sense of the good, the bad, and everything in between. When it comes to your online reputation – reviews are the rock & roll to word-of-mouth’s country classics. Simply put, online reviews have become a customary, convenient response for your clients to share their thoughts and rate their experiences for all to see. Furthermore, sites that publish crowd-sourced reviews such … Read More
How to Solicit Customer Reviews: The 4 Tricks Local Business Owners Need to Know
Local businesses rely on word-of-mouth to bring customers to their doors or to the home page of their websites. Gaining a positive reputation in local communities is an important part of every local business’ marketing plan. One of the best ways to gain customers’ trust is to get positive reviews on platforms like Google+ and Yelp. Review sites like Yelp … Read More