‘Tis the season of giving. Last year represented a marketing milestone for online shopping during the hectic holiday hustle of the always busy Thanksgiving weekend. With a seasonal shift continuing to drift further away from the traditional lengthy lines and shopping cart sprints of years past, a record $3.34 billion was spent online as shoppers chose to spend their dollars … Read More
How to Make Sense of Email Results
Without the Marketing Degree. You’ve just completed your first—or your fifteenth—FetchRev campaign, and click the Results tab to get a breakdown of exactly how successful your efforts were. Understandably, one look at the data collected might feel like information overload, especially if you’re new to email marketing. Questions like, “Is this a good open rate?” and “What do I do … Read More
The Power and Potential of a Strong Online Presence
Strength in Numbers No matter the industry, a healthy online presence serves as the sturdy foundation beneath the home of any well-structured marketing strategy. As a reminder, note that 64% off all in-store sales are influenced by what your customers discover online, so even if a majority of your clientele prefer to do their actual business offline, there’s still value to be unearthed in … Read More
Writing Subject Lines that Click
On the Subject of Subject Lines Step, for a moment, into a typical morning in the life of a single recipient on your email list. She wakes up, instantly powers on her smartphone, and begins scrolling through a river of information. Breaking news, photos from her best friend’s birthday party, sample sales at her favorite stores—each holding her … Read More
