Add some spark to your summer campaign strategy. You’ve already composed your out-of-office reply, taken your new flip-flops for a spin in the fresh sand, and broken in the barbecue for a new season of char-grilled burgers and dogs. Yes, we’re officially in the heat of summer, but that doesn’t mean your marketing efforts need to slow down to match … Read More
Special Delivery—Why Using “Free” in Your Subject Lines Can Cost You Big
Free. But not quite clear. For the first two parts in our email deliverability series click here and here. At some point, Webster’s Dictionary should have to re-write the definition of a headache as creating a perfectly legitimate online offer only for it to end up being flagged and sent hurtling helplessly into the infinite abyss of a Spam folder. … Read More
Showered in Success—Creating a April Marketing Calendar
Cloudy with a chance of revenue. April may be notorious for its precipitation, but a true small business rainmaker knows that revenue is ripe for the picking during these 30 spring days. Before hunting down your galoshes and umbrella for a stomp in the puddles, make note of these upcoming dates and events to target for campaign opportunities. With all … Read More
Timely Results—3 Bright Ideas for Spring Success
Spring forward. This past Sunday, we set the hour hand back on our collective alarm clocks, cuckoo clocks, pocket watches, and Apple Watches, praising the high heavens for that oh-so-precious extra hour of daylight. All this sunshine naturally brightens our mood, our outlook, and our approach—and this is said with no disrespect to those 2:00 AM brilliant ideas that randomly … Read More
Spring Forward—Creating a March FetchRev Campaign Calendar
Third month’s a charm. Compared with the other eleven months of the calendar year, March just seems to get a bad rap. From a weather forecast that’s stuck in-between sunshine and scattered showers to the scary spectre of the Ides of March (if you’re Julius Caesar, that is), the third try of the new year can’t help to be more … Read More
Victory Lap: Dallas Karting Complex Earns 1MM in Revenue with FetchRev
And we’re off to the races. On the race tracks at Dallas Karting Complex, there’s only one speed: fast. When it comes to getting customers back on the course, developing a digital promotions strategy to kick things into high gear karting-style came with an added push. DKC’s owner had already done the heavy lifting as their email collection process netted … Read More
Marketing 101—Creating a First-Class Back to School Special
It’s that time of the year again. Back to school season brings the sounds of children chattering as they wait for the bus, the bright white reflection of sneakers that have yet to touch the blacktop, and a full-scale rush on pencils and graphing calculators. For students from kindergarten through college (and their parents), the month of August is hot … Read More
Extreme Makeover: Marketing Edition
Zero to hero. Chess club champion gets a haircut and a lesson in style and is voted prom king. Run-down old ranch is revamped with fresh appliances and becomes the place a struggling family of five can call home. Out-of-touch CEO spends time with the blue collar workers in his company and learns a lesson in generosity. It’s clear by … Read More
Our Five Favorite Resources for Small Business Marketing Success
Tools of the trade. Between weaving the perfect words together to promote your latest deal, staying on schedule with your social media calendar, and maintaining a memorable brand image, the daily tasks of marketing your local business can feel incredibly daunting. Luckily, the internet is rich with resources that make your life a bit easier—from finding the right colors to … Read More
Creating a Best-In-Class Graduation Campaign
Oh, the places you’ll go. As the Class of 2017 collectively turn their tassels to the left, small businesses have an opportunity to capitalize on a major gift-giving occasion. According to the National Retail Federation, the average person in the market for a graduation gift will spend $106.45, a spending trend that continues to move to the top of the class. … Read More
