Facebook is one of the most powerful social media marketing channels, featuring millions of potential leads that may convert into paying customers. This social media platform can be challenging for local business owners to get the hang of; setting up your business profile, attracting followers and posting appropriate content is not always an intuitive process.
6 Terrible Social Media Tips Small Businesses Should Ignore
Social media is now a crucial aspect of business marketing. There are thousands of websites offering advice on how to approach it. Unfortunately, some of this advice does more harm than good. As a small business, you might not have the time or money to devote to some of the recommended approaches. In addition, some social marketing tips found on … Read More
3 Things Local Businesses Should Post on Facebook
Facebook is a more powerful marketing channel than many local business owners realize. Although it has built a reputation for over-dramatic and self-involved posting, millions of people use it every day. Many people use Facebook to keep in touch with friends and family; others also use it to meet new people from around the world. Either way, if you can … Read More
How to Collect Emails From Facebook to Grow Your Small Business
Two of your most powerful marketing tools are your Facebook page and your email marketing list. Both of these tools allow you to make personal connections with your prospective customers and encourage them to do business with you. Here’s how to collect emails from Facebook to grow your small business. In order to really succeed, you’ll need to get every … Read More
6 Ways to Get More Likes on Facebook
Getting more likes on Facebook can improve the reputation of your business and give you a bigger audience on the popular social networking site. Many consumers today rely on their social networks to recommend products and services. Seeing that their friends like your business could even persuade new customers to try your business! In addition, the number of likes you have on … Read More
How to Measure Your Facebook Marketing for Success
Facebook marketing has become an important piece of many businesses’ total marketing plan. The sheer number of people who use Facebook makes it an attractive channel for marketing. However, it can be difficult to determine whether or not a Facebook marketing campaign is working because Facebook generates so many metrics to look at: number of likes, number of shares, number … Read More
Demystifying The Facebook Boost Function
It’s really hard to create awareness for your brand, especially on Facebook. Recently, Facebook decreased organic reach, which makes it so that only about 1-2% of your fans will see your posts on their newsfeed. Facebook claims they did this because of the increasing amount of competition between businesses for content space on news feeds and that it’s in the … Read More
Harnessing Facebook vs Twitter For Small Businesses
Social media offers a cost-effective way of marketing a local business online. Many local businesses start out by using Facebook and Twitter for their online marketing campaigns, which is a fantastic choice because those two sites have more users than any others. However, what works well for marketing on Facebook doesn’t work so well on Twitter, and vice versa. Using … Read More
Using Facebook’s “Stickiness” To Help Your Online Marketing
Recently, Inside Facebook came out with an article where they evaluated and measured Facebook’s “stickiness.” The article included statistics from SimilarWeb PRO about Facebook’s engagement and the influence it has on our lives. The data was astonishing—on average, there are over 828,000,000 Facebook visits a day. In addition, the average amount of time a day a user spends on Facebook … Read More
How to Create a Facebook Post That Converts
Facebook offers businesses the opportunity to connect with thousands, if not millions, of prospective customers. It’s pretty easy to get people to like your business’ Facebook page, but it’s frustrating when “likes” and “shares” don’t correspond to an increase in sales. Having hundreds of followers doesn’t do your business any good if they aren’t engaged in what you’re providing. Fortunately, … Read More
