Add some spark to your summer campaign strategy. You’ve already composed your out-of-office reply, taken your new flip-flops for a spin in the fresh sand, and broken in the barbecue for a new season of char-grilled burgers and dogs. Yes, we’re officially in the heat of summer, but that doesn’t mean your marketing efforts need to slow down to match … Read More
3 Ways for Family Entertainment Centers to Capitalize on Summer Break
Most students have June and July off of school, and during this time kids and their parents, guardians and babysitters are desperately looking for things to do. Here are 3 ways for your family entertainment center to capitalize on summer break and get these families coming to your center: 1. Offer “Beat The Heat” Specials Summer break can be expensive … Read More
The Best is Yet to Come—Creating a May Marketing Calendar
Setting the stage for summer success. Acting as the bridge between spring and summer, the merry month of May never ceases to build the toe-tapping anticipation levels of everyone from students on the cusp of graduation to employees subtly cashing in their vacation hours and planning their great escape to parts unknown. For business owners, the month is just bursting … Read More
From Concept to Creation—5 Simple Graphic Design Tips for Non-Designers
More by design than by accident. Not to get too graphic, but when it comes to building a brand—design is essential. So maybe art school was never really in the picture, and perhaps you have enough trouble color coordinating your clothes to even considering properly branding your business on your own, but that’s perfectly fine. Today, free browser based photo … Read More
Home for the Holidays—Merry Christmas from FetchRev
May your days be merry and bright. Here in Tempe, we don’t bother dreaming of a white Christmas when 70 and sunny has been in the December forecast for decades. Still, for our FetchRev family, the holidays are a time for cozying up in our warmest pajamas, settling down in front of the fire instead of our laptop screens, and … Read More
Victory Lap: Dallas Karting Complex Earns 1MM in Revenue with FetchRev
And we’re off to the races. On the race tracks at Dallas Karting Complex, there’s only one speed: fast. When it comes to getting customers back on the course, developing a digital promotions strategy to kick things into high gear karting-style came with an added push. DKC’s owner had already done the heavy lifting as their email collection process netted … Read More
Special Delivery Vol. 2—Finding Your Way Around Spam Filters
Because when it comes to email marketing, there’s nothing quite as frustrating as a failure to launch. Editor’s Note: Click here for the first installment of our series on spam. It’s a done deal. From choosing the perfect price points to spotlighting your most popular services, you’ve successfully nailed each and every best practice recommended and you’re ready to rake … Read More
Resources for Small Business Marketing Success, Part II
Your bookmarks bar just got smarter. When John Lennon and Paul McCartney sat down to write the song “With a Little Help from My Friends,” they surely weren’t thinking from the perspective of a small business. However, when you consider the blood, sweat, tears, and sheer hours that an owner pours out to open, maintain, and grow their company, the … Read More
Extreme Makeover: Marketing Edition
Zero to hero. Chess club champion gets a haircut and a lesson in style and is voted prom king. Run-down old ranch is revamped with fresh appliances and becomes the place a struggling family of five can call home. Out-of-touch CEO spends time with the blue collar workers in his company and learns a lesson in generosity. It’s clear by … Read More
Creating a Best-In-Class Graduation Campaign
Oh, the places you’ll go. As the Class of 2017 collectively turn their tassels to the left, small businesses have an opportunity to capitalize on a major gift-giving occasion. According to the National Retail Federation, the average person in the market for a graduation gift will spend $106.45, a spending trend that continues to move to the top of the class. … Read More
