The Best is Yet to Come—Creating a May Marketing Calendar

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Setting the stage for summer success. Acting as the bridge between spring and summer, the merry month of May never ceases to build the toe-tapping anticipation levels of everyone from students on the cusp of graduation to employees subtly cashing in their vacation hours and planning their great escape to parts unknown. For business owners, the month is just bursting … Read More

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Home for the Holidays—Merry Christmas from FetchRev

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May your days be merry and bright. Here in Tempe, we don’t bother dreaming of a white Christmas when 70 and sunny has been in the December forecast for decades. Still, for our FetchRev family, the holidays are a time for cozying up in our warmest pajamas, settling down in front of the fire instead of our laptop screens, and … Read More

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Special Delivery Vol. 2—Finding Your Way Around Spam Filters

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Because when it comes to email marketing, there’s nothing quite as frustrating as a failure to launch.  Editor’s Note: Click here for the first installment of our series on spam.  It’s a done deal. From choosing the perfect price points to spotlighting your most popular services, you’ve successfully nailed each and every best practice recommended and you’re ready to rake … Read More

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Resources for Small Business Marketing Success, Part II

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Your bookmarks bar just got smarter. When John Lennon and Paul McCartney sat down to write the song “With a Little Help from My Friends,” they surely weren’t thinking from the perspective of a small business. However, when you consider the blood, sweat, tears, and sheer hours that an owner pours out to open, maintain, and grow their company, the … Read More

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Extreme Makeover: Marketing Edition

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Zero to hero. Chess club champion gets a haircut and a lesson in style and is voted prom king. Run-down old ranch is revamped with fresh appliances and becomes the place a struggling family of five can call home. Out-of-touch CEO spends time with the blue collar workers in his company and learns a lesson in generosity. It’s clear by … Read More

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Creating a Best-In-Class Graduation Campaign

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Oh, the places you’ll go. As the Class of 2017 collectively turn their tassels to the left, small businesses have an opportunity to capitalize on a major gift-giving occasion. According to the National Retail Federation, the average person in the market for a graduation gift will spend $106.45, a spending trend that continues to move to the top of the class. … Read More

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