There and back again. From the artisan bistro where you get your morning caffeine fix to the corner gas station where you fill up your tank, small businesses play a vital role in our day-to-day lives. Their contributions are so important, in fact, that for every year since 1963, the President of the United States has issued a proclamation announcing … Read More
5 Campaign Ideas to Stir Up Your Email Strategy
Campaign-spiration. Hit a bit of marketer’s block lately and are finding yourself hard-pressed to come up with creative email campaigns that convert? Try one—or all—of these five campaigns to add a bit of spice to your typical specials. 1. Bestsellers Offer At the end of the day, word of mouth is still the most effective form of advertising that exists—so why … Read More
A Heart to Heart on Valentine’s Day Campaigns
So much better when we’re together. Love is in the air—and finding the perfect gift to show how much they care is square on the minds of your customers. In 2016, the average American spent $146.84 on Valentine’s Day, from dozen-rose bouquets and singing teddy bears to tandem treats like couples’ massages (and even paintball games) star-crossed sweethearts just couldn’t … Read More
Finding Success through Segmented Email Lists
The great divide. With a little bit of ingenuity and a whole lot of collected data, segmenting your email list can lead to increased open rates, amplified engagement, and roaring revenue possibilities before your very eyes. Quite simply, effective list segmentation is kind of big deal. According to DMA, 77% of email marketing ROI came directly from segmented, targeted, and … Read More
3 Ways to Drive Customer Referrals to Your Small Business
You’ve got a friend in me. From narrowing down the choice of which movie to see on a rain-soaked Saturday to acquiring assistance on cherry-picking the perfect appetizer before a big meal, we tend to resort to the recommendations of friends whenever we need a helping hand. When it comes to maximizing the potential of your campaign’s success, referral marketing can play a … Read More
How to Drive Successful Results with Automated Emails
Reputation, Revenue, and Return Business Be timely. Be personal. Be relevant. This is the guiding mantra of email marketing, the words to live by that makes the difference between a missed opportunity and a revenue-generating machine. Despite the rise of social media, email remains one of the most effective channels to connect with your audience, however, building relationships with customers … Read More
Why Online Reviews Should Matter to Your Business
Making sense of the good, the bad, and everything in between. When it comes to your online reputation – reviews are the rock & roll to word-of-mouth’s country classics. Simply put, online reviews have become a customary, convenient response for your clients to share their thoughts and rate their experiences for all to see. Furthermore, sites that publish crowd-sourced reviews such … Read More
Provide Overwhelming Value, or Die Trying
“Your true worth is determined by how much more you give in value than you take in payment. “ This is Pindar’s first “Law of Stratospheric Success” from The Go-Giver by Bob Burg and John David Mann, a book that explores the power of giving within realm of business. The five laws enclosed in that book have had an enormous impact on my life and … Read More
6 Reasons Local Businesses Should Never Buy an Email List
Once you create your email marketing list, you need to build your subscriber base. Most businesses do this by creating an opt-in campaign to encourage prospects to sign up for the email list. Some companies, however, offer another option — purchasing email addresses that you can add to your list without contacting the email address owners. You may be tempted … Read More
Marketing to Millennials: How Local Businesses Can Get Inside Their Minds
The most tech savvy generation. Often called narcissistic and entitled. “Millennial” is the name attributed to the generation born between the early ‘80s and ‘00s. These teens and young adults are frequent customers of your local businesses, and have abundant purchasing power—they spend more than $600 billion per year, and are 65% more likely to eat out with friends than … Read More
