Email newsletters are a potent tool for attracting new prospects and converting them into customers. It can be difficult to decide what to include in an email newsletter, especially if you are very busy and don’t have much time to put something together. Once you understand the different types of newsletter content, you can choose content that will resonate with … Read More
5 Ways To Use Twitter Photo Collages In Your Online Marketing
Twitter may be more important to your small business’s social media marketing campaign than you realize. Many local business owners eschew Twitter in favor of Facebook or Google+ because of Twitter’s 140-character limit and sparse layout, which makes them think Twitter is not a serious social media platform. In actuality, Twitter is one of the fastest growing platforms, which means … Read More
The Perfect Landing Page for Local Businesses
Your landing page is one of the final steps in your marketing efforts. It’s incredibly important in all of your online marketing campaigns, and is the gateway to turning potential customers into paying customers. In order to generate revenue, your landing page has to be strong, and must include several essential elements—there is a recipe to converting clicks to dollars.
6 Great Facebook Cover Photo Ideas For Local Businesses
Facebook is one of the most powerful social media marketing channels, featuring millions of potential leads that may convert into paying customers. This social media platform can be challenging for local business owners to get the hang of; setting up your business profile, attracting followers and posting appropriate content is not always an intuitive process.
3 Things Local Businesses Should Post on Facebook
Facebook is a more powerful marketing channel than many local business owners realize. Although it has built a reputation for over-dramatic and self-involved posting, millions of people use it every day. Many people use Facebook to keep in touch with friends and family; others also use it to meet new people from around the world. Either way, if you can … Read More
How Local Businesses Can Master Their Websites [Infographic]
Your customers are incredibly visual. The hard truth is that as they leaf and scroll through your website, they may be more concerned about its design and aesthetic than some of the actual content. Content is the bread and butter, but how your customers make sense of and perceive your website’s appearance is what allows them to fully digest it and make … Read More
How to Post on Twitter (With Images)
Twitter is an excellent platform for local businesses to utilize in their online marketing campaigns. The nature of the newsfeed is rapid and ever changing, which makes it a great vehicle for posting updates or information that is time-sensitive. But before we can get to any of the crazy tricks you can do on Twitter, we need to outline the … Read More
Why Digital Coupons are Valuable for Small Businesses
Many small businesses don’t have either the time or money to invest in a large-scale marketing campaign. Fortunately, you don’t need to in order to convert more of your engaged prospects into paying customers. One of the marketing tools that is easiest to implement and has the most success is the use of digital coupons. Digital coupons are effective because … Read More
The Power Of P.S. In Email Marketing
Email marketing is one of the most profitable and cost-effective ways to convert customers, but doing so flawlessly seems to befuddle a lot of small business owners. Postscript, otherwise known as P.S., is an afterthought. Usually, it’s a sentence or paragraph that follows the main body and signature of an email. Often times, we tend to associate P.S. as a … Read More
How You Can Double Your Twitter Followers
There is an astronomical number of people using Twitter. There are more than 500 million users and 135,000 new users are signing up daily, and all of these users love engaging with brands on the platform because it feels personalized and special. For small businesses, Twitter is a very important resource to reach new markets with.
