Bob owns Good Eatz. He had always been a cook, but three years ago, he decided to buy a restaurant and run his own business. He loves two things: food and making people happy. Bob thought that the two would be enough for him to run his small business. However, Bob had a problem. After a year of trying to ramp … Read More
Chunk—good for PB&J, better for emails
I was going through my email inbox the other day, clicking on various emails from businesses that I’d given my email addresses to (retail clothing stores and some restaurants) and noticed something. After about 15 seconds on each email, I would abort. Something about the way the email was formatted made me want to leave and look at something else. Most … Read More
Does Social Media Affect Our Emotions? Controversial Facebook Experiment Says Yes
In 2012, Facebook ran a study to learn more about how the emotions of our friends affect our own mood. For the Facebook experiment, they changed the algorithm of over 600,000 users to feature more or less positive and negative content and studied how those users responded (Did they write happier or sadder statuses? Did they comment with happier words when shown photos of animals … Read More
7 Social Media Musts for a Small Business Marketing Plan
Social media is a powerful platform for small businesses. It’s free to get started and can deliver great leads, new customers, and more revenue because there are millions of great prospects using social media. There are a myriad of platforms and just as many strategies for each. So what are a few ways to get started with social media for a … Read More
How To Thank Your Customers on Social Media
As a local business owner, your day is busy enough. You have to do a myriad of things every single day by yourself, and most of the time, marketing is far down on the list of priorities. Even more so, maintaining and managing each of your social media channels is hard. Remembering to regularly post, update your profile and monitor … Read More
Mobile Advertising Is Taking Over
This week, eMarketer came out with a study about the recent surge in spending of mobile ads, explaining that mobile advertising will now be one of the biggest sources of spending in the ad industry. In the past, businesses had been spending ad budgets heavily weighted on newspaper, magazine and radio advertising, but mobile ad spending is now rising–slowly and … Read More
8 Things You Didn’t Know About Social Media Marketing
Understanding the nuances of every social media site is a tricky endeavor. Just when you think you’ve figured it all out, Facebook introduces a new advertising platform. Or you notice not all of your Yelp reviews are appearing on your profile. Or you realize Google added yet another local business feature to their search engine. At the same time, you … Read More
Social vs. Formal Marketing On Facebook
The success of any small business has to do in part with satisfying a customers’ expectations. How you market yourself, whether online or offline, defines how customers perceive you. There are a few different ways you can go about marketing yourself on Facebook to get the best results. And there are two approaches to marketing on Facebook – social and formal.
5 Things Small Businesses Should Do to Stand Out Online
More and more consumers are turning to the web when they want to engage with a local business. As the competition increases, how will you stand out? Consumers will choose your business on the basis of first impressions; you have a crucial moment or two in which to capture their interest before they click over to one of the numerous … Read More
Want People To Open Your Emails?
Your email list is a valuable resource for your online marketing efforts and often times, the primary way you can communicate with your customer base. And while you want to leverage it the best you can, you also need to be careful not to abuse it. There’s a balance between increasing awareness and being a pest. Send too many emails, … Read More
