Your local business’ bounce rate refers to the percentage of people that visited one web page and left (or “bounced”) from your site without visiting a second page. The goal is to keep this number as low as it can be as it directly affects the success of your local business marketing campaigns. According to Web Analytics guru Avinash Kaushik, a bounce … Read More
Pros and Cons of Groupon: Is It Right for Your Business?
In November of 2013, Groupon rolled out a new platform in an effort to become the place for local search. The Groupon Marketplace moved away from daily deals via email and instead, now allows customers to visit one website and search for deals in their area. This is a shift away from the one time daily deals that were most … Read More
How to Build Your Brand Online and Win New Customers
It’s one thing to start a business. It’s another to grow a solid foundation of loyal customers who are passionate about your business. It seems like a simple idea- if your business makes your customers happy, they will come back again and again. If your business really makes your customers happy, they will come back with their friends and family … Read More
Timing on Social Media: Cheating The Clock to Engage Customers
In social media marketing, there is a lot of talk about the proper or perfect way of timing your posts. Some say that mornings are better, because people are on the way to work, while others say that nights are clearly better because people are home from work. There have been countless studies analyzing posts and user engagement, but many … Read More
The Perfect Tweet to Spark Your Marketing Power
According to social media marketing professionals, this is the “perfect tweet.” [ARTICLE TITLE] – http://url.com #hashtag by @TwitterHandle Other formulas for “successful tweets” consist of having a link, an image, and two hashtags. While many claim that there is a recipe to having profitable tweets, the success actually has to do with more than just the individual compounds of a … Read More
How to Get 32% Less Engagement with Hashtags on Twitter
We’ve all heard of hashtags. They were introduced to Twitter in 2007 by Chris Messina, as a tool for companies to better market and group their topics. Since 2007, they’ve seemed to dominate on Twitter, Facebook, and even Instagram. However, it’s important to know how to use them to maximize your results within the community you’re marketing to. Hashtags are … Read More
7 Things You Should Never Do in Customer Emails
Email is a powerful channel for communicating directly with your customers. It is also a highly personal medium since this is where people look to receive private messages from family and friends. As a business owner, email collection is an invaluable asset because it builds loyalty with existing customers and nurtures visitors into returning customers. But because we all receive so … Read More
5 Email Marketing Tips for Small Businesses
Email is a powerful tool to engage your existing customers and establish lines of communication with them. In fact, a recent study revealed that consumers prefer email over other contact methods as a way of hearing from your brand. As email in-boxes fill up, however, your business faces the competitive challenge of making sure your messages get opened and read. … Read More
How Small and Local Businesses Can Reach More People on Facebook
Over the past few months, there has been a sharp decline in how frequently Business Pages appear in user’s News Feeds for free- something called organic reach. Facebook points to two major reasons for this decline.
Google+ vs. Yelp Online Reviews- What’s the Difference?
Online reviews are important for every small business because they establish credibility with new customers- in fact, a recent study shows that 83% of buyers no longer trust advertising but most trust recommendations from users online. When deciding where to go for dinner, for a haircut, or any other local service, people turn to websites like Yelp or Google. Yelp and … Read More
