Facebook isn’t just for sharing vacation photos and stalking your childhood nemesis anymore – Facebook is now where millennial get their political news, where people find jobs and apartments, and most importantly, where businesses find customers. If you’re brand new to online marketing for your business, Facebook is a great place to start. Not only are you reaching millions, if not … Read More
Do’s and Don’ts of Running Online Ads for Your Business
As more and more people reach for Google instead of the phone book, online ads are becoming the best way to get your business in front of the right people. Solutions such as Facebook Ads and Google AdWords put your ads where people are hanging out. If done correctly, these platforms can open up an entirely new market of new … Read More
How to Save That Sale (And Increase Your Revenue by 10%)
Today’s world of “online everything” has it’s perks: it’s now easier than ever for businesses to reach their ideal customers. People are shopping on their computers, on their cell phones, on their commutes, and on their lunch breaks. No matter where they are, you can reach your customers with the right online presence. But this plethora of online shopping options … Read More
Yelp Faces Another Lawsuit Over Review Policy
It has been rumored that Yelp has kept fake reviews on it’s website as a way to extract more money from it’s clients. Many businesses have claimed that once they started paying for Yelp advertising, the fake reviews came down or were filtered out.
Marketing to Millennials: How Local Businesses Can Get Inside Their Minds
The most tech savvy generation. Often called narcissistic and entitled. “Millennial” is the name attributed to the generation born between the early ‘80s and ‘00s. These teens and young adults are frequent customers of your local businesses, and have abundant purchasing power—they spend more than $600 billion per year, and are 65% more likely to eat out with friends than … Read More
Why Is My Spa Business Failing? Hint: It’s Your Website
No matter what the benefits of your spa, people may be reluctant to visit it if they don’t know that your local business provides a great experience and is worth the money. A website can help you attract your desired clientele, but posting attractive pictures of your spa on the home page is not enough by itself to get people … Read More
Live Tweeting Is Essential for Local Businesses, And Here’s How You Do it
Twitter has gotten a lot of press as a popular social media site, and some local businesses are jumping on the bandwagon. Twitter is an excellent marketing tool if used the right way. It’s not just a self-promotional tool, but a site that can be used to help drive engagement by opening dialogues with online prospects and customers. One way … Read More
How to Solicit Customer Reviews: The 4 Tricks Local Business Owners Need to Know
Local businesses rely on word-of-mouth to bring customers to their doors or to the home page of their websites. Gaining a positive reputation in local communities is an important part of every local business’ marketing plan. One of the best ways to gain customers’ trust is to get positive reviews on platforms like Google+ and Yelp. Review sites like Yelp … Read More
The Ultimate Guide to Word of Mouth Marketing for Local Businesses
Although people often search online for local businesses and services, the best form of advertising is still word of mouth. Businesses attract more customers via word of mouth marketing than through any other marketing channel; in order to succeed, you’ll need to maximize your word of mouth referrals. Word of Mouth Defined According to Entrepreneur.com, word of mouth advertising is: An … Read More
The Perfect Landing Page for Local Businesses
Your landing page is one of the final steps in your marketing efforts. It’s incredibly important in all of your online marketing campaigns, and is the gateway to turning potential customers into paying customers. In order to generate revenue, your landing page has to be strong, and must include several essential elements—there is a recipe to converting clicks to dollars.
